---
title: The latest news, insights and tips in the worlds of science and marketing | Abby George
---

[![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com)

- Services
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
  #### Access a service
  
    - [Strategy, research & planning
      
      
      
      ](https://www.biostratamarketing.com/services/strategy-planning/)
    - [Science writing & content creation
      
      
      
      ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/)
    - [Creative design
      
      
      
      ](https://www.biostratamarketing.com/services/creative-design/)
    - [Digital marketing
      
      
      
      ](https://www.biostratamarketing.com/services/digital-marketing/)
    - [Public relations
      
      
      
      ](https://www.biostratamarketing.com/services/public-relations/)
    - [Paid media & advertising
      
      
      
      ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising)
  
  
  #### Achieve a goal
  
    - [Brand awareness
      
      
      
      ](https://www.biostratamarketing.com/services/brand-awareness)
    - [Lead generation
      
      
      
      ](https://www.biostratamarketing.com/services/lead-generation)
    - [Lead nurturing 
      
      
      
      ](https://www.biostratamarketing.com/services/lead-nurturing)
    - [Sales enablement
      
      
      
      ](https://www.biostratamarketing.com/services/sales-enablement)
    - [Inbound marketing
      
      
      
      ](https://www.biostratamarketing.com/inbound-marketing/)
  
  
  #### Complete a project
  
    - [Brand your company
      
      
      
      ](https://www.biostratamarketing.com/services/brand-your-company)
    - [Launch a new product
      
      
      
      ](https://www.biostratamarketing.com/services/launch-a-new-product)
    - [Develop a website
      
      
      
      ](https://www.biostratamarketing.com/services/develop-a-website)
    - [Tradeshow support
      
      
      
      ](https://www.biostratamarketing.com/services/tradeshow-support)
- Sectors
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
    - [Biotech
      
      
      
      ](https://www.biostratamarketing.com/sectors/biotech-marketing-services)
    - [Contract Manufacturing
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services)
    - [Instruments, tools & reagents
      
      
      
      ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services)
    - [Clinical Diagnostics
      
      
      
      ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services)
    - [Informatics & Software
      
      
      
      ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services)
    - [Industry associations
      
      
      
      ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services)
    - [Contract Research
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services)
    - [Fine chemicals & APIs
      
      
      
      ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services)
- [ About us
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/about-us/)
- [ Case studies
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/case-studies)
- Resources
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
    - [Blog
      
      
      
      ](https://www.biostratamarketing.com/blog)
    - [Guides, tools and templates
      
      
      
      ](https://www.biostratamarketing.com/resources)
    - [Marketing budget calculator
      
      
      
      ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget)
    - [Featured eBook: Strategy
      
      
      
      ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies)
    - [Featured eBook: SEO
      
      
      
      ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo)
    - [Featured webinar: AI
      
      
      
      ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar)

# Posts by Abby George

[![arrow-left](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/nav-arrow-down.svg)back to blog](https://www.biostratamarketing.com/blog)

[![Ultimate guide to choosing a life science content provider](https://www.biostratamarketing.com/hubfs/Content%20marketing%20blog%20copy%20%281%29.png)

## The ultimate guide to choosing a life science content provider

In today's digital age, producing high-quality content is essential for life science companies...

Read more

Abby George  Content Marketing

](https://www.biostratamarketing.com/blog/the-ultimate-guide-to-choosing-a-life-science-content-provider)

[![Content audit](https://www.biostratamarketing.com/hubfs/Content%20blog.png)

## How to make your life science marketing budget go further with a strategic content audit

Abby GeorgeContent Marketing

](https://www.biostratamarketing.com/blog/how-to-make-your-life-science-marketing-budget-go-further-with-a-strategic-content-audit)

[![](https://www.biostratamarketing.com/hubfs/LS%20content%20marketing%20blog.jpg)

## Life science content marketing trends to take you into 2023

Abby GeorgeIndustry Insight

](https://www.biostratamarketing.com/blog/life-science-content-marketing-trends-to-take-you-into-2023)

[![](https://www.biostratamarketing.com/hubfs/Nine%20key%20elements%20of%20an%20effective%20inbound%20life%20science%20marketing%20plan.png)

## Nine key elements of an effective inbound life science marketing plan

Abby GeorgeMarketing

](https://www.biostratamarketing.com/blog/nine-key-elements-of-an-effective-inbound-life-science-marketing-plan)

[![white-board-593309_960_720.jpg](https://www.biostratamarketing.com/hubfs/white-board-593309_960_720.jpg)

## Which content marketing formats are best for targeting life science buyer personas?

Abby GeorgeMarketing

](https://www.biostratamarketing.com/blog/which-content-marketing-formats-are-best-for-targeting-life-science-buyer-personas)

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