--- title: The latest news, insights and tips in the worlds of science and marketing | Adrienne Walder --- [![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com) - Services ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) #### Access a service - [Strategy, research & planning ](https://www.biostratamarketing.com/services/strategy-planning/) - [Science writing & content creation ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/) - [Creative design ](https://www.biostratamarketing.com/services/creative-design/) - [Digital marketing ](https://www.biostratamarketing.com/services/digital-marketing/) - [Public relations ](https://www.biostratamarketing.com/services/public-relations/) - [Paid media & advertising ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising) #### Achieve a goal - [Brand awareness ](https://www.biostratamarketing.com/services/brand-awareness) - [Lead generation ](https://www.biostratamarketing.com/services/lead-generation) - [Lead nurturing ](https://www.biostratamarketing.com/services/lead-nurturing) - [Sales enablement ](https://www.biostratamarketing.com/services/sales-enablement) - [Inbound marketing ](https://www.biostratamarketing.com/inbound-marketing/) #### Complete a project - [Brand your company ](https://www.biostratamarketing.com/services/brand-your-company) - [Launch a new product ](https://www.biostratamarketing.com/services/launch-a-new-product) - [Develop a website ](https://www.biostratamarketing.com/services/develop-a-website) - [Tradeshow support ](https://www.biostratamarketing.com/services/tradeshow-support) - Sectors ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Biotech ](https://www.biostratamarketing.com/sectors/biotech-marketing-services) - [Contract Manufacturing ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services) - [Instruments, tools & reagents ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services) - [Clinical Diagnostics ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services) - [Informatics & Software ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services) - [Industry associations ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services) - [Contract Research ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services) - [Fine chemicals & APIs ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services) - [ About us ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/about-us/) - [ Case studies ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/case-studies) - Resources ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Blog ](https://www.biostratamarketing.com/blog) - [Guides, tools and templates ](https://www.biostratamarketing.com/resources) - [Marketing budget calculator ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget) - [Featured eBook: Strategy ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies) - [Featured eBook: SEO ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo) - [Featured webinar: AI ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar) # Posts by Adrienne Walder [![arrow-left](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/nav-arrow-down.svg)back to blog](https://www.biostratamarketing.com/blog) [![](https://www.biostratamarketing.com/hubfs/Blog_images/Using_third_party_market_research_in_life_science_blog.jpg) ## Top tips for sourcing life science market research data from third parties Like anyone that’s had any length of involvement with the life science industry, we love data. The... Read more Adrienne Walder Marketing ](https://www.biostratamarketing.com/blog/top-tips-for-sourcing-life-science-market-research-data-from-third-parties) [![What's your marketing strategy?](https://www.biostratamarketing.com/hubfs/Blog_images/Whats%20your%20marketing%20strategy%20%28comp%29.jpg) ## How to use research and data to define a unique position in the life science market Adrienne WalderMarketing ](https://www.biostratamarketing.com/blog/how-to-define-a-unique-position-in-the-life-science-market) [![](https://www.biostratamarketing.com/hubfs/8328446062_38062491e0_z.jpg) ## How to reduce bounce rates on your life science website Adrienne WalderMarketing ](https://www.biostratamarketing.com/blog/how-to-reduce-bounce-rates-on-your-life-science-marketing-website) [![](https://www.biostratamarketing.com/hubfs/14481855815_cfbc4e0c41_z.jpg) ## How to convert website visitors into leads Adrienne WalderMarketing ](https://www.biostratamarketing.com/blog/the-essential-guide-to-converting-website-visitors-to-leads) [![](https://www.biostratamarketing.com/hubfs/14158246545_c2486ef0db_z.jpg) ## The essential guide to copywriting for your life science website Adrienne WalderMarketing ](https://www.biostratamarketing.com/blog/the-essential-guide-to-copywriting-for-your-life-science-marketing-website) [![](https://www.biostratamarketing.com/hubfs/runway-1.jpg) ## 7 things you need to know about developing successful landing pages Adrienne WalderMarketing ](https://www.biostratamarketing.com/blog/7-things-you-need-to-know-about-developing-successful-landing-pages) [![](https://www.biostratamarketing.com/hubfs/Blog_images/Choose_the_right_images_for_your_website.jpg) ## Why impactful images will improve your website Adrienne WalderMarketing ](https://www.biostratamarketing.com/blog/reasons-why-impactful-images-will-improve-your-website) [![](https://www.biostratamarketing.com/hubfs/shutterstock_75417109%20comp.jpg) ## The ultimate SEO cheat sheet for your life science website Adrienne WalderMarketing ](https://www.biostratamarketing.com/blog/the-ultimate-seo-cheat-sheet-for-your-life-science-marketing-website) [![](https://www.biostratamarketing.com/hs-fs/file-2610331558-jpg/blog-files/content-strategy-graphic-300x300.jpg) ## Top 5 marketing trends for 2015 Adrienne Walder ](https://www.biostratamarketing.com/blog/business-strategy/top-5-marketing-trends-2015) [![Sales and marketing](https://www.biostratamarketing.com/hubfs/social-suggested-images/shutterstock_144653342-2-1.jpeg) ## How to connect sales and marketing Adrienne WalderSales ](https://www.biostratamarketing.com/blog/business-strategy/connect-sales-marketing) [1](https://www.biostratamarketing.com/blog) [2](https://www.biostratamarketing.com/blog/author/adrienne-walder/page/2) #### Sign up for our newsletter Subscribe #### Sign up for our newsletter