---
title: The latest news, insights and tips in the worlds of science and marketing | Carolyn Butchers
---

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- Services
  
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  #### Access a service
  
    - [Strategy, research & planning
      
      
      
      ](https://www.biostratamarketing.com/services/strategy-planning/)
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      ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/)
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- Sectors
  
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    - [Biotech
      
      
      
      ](https://www.biostratamarketing.com/sectors/biotech-marketing-services)
    - [Contract Manufacturing
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services)
    - [Instruments, tools & reagents
      
      
      
      ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services)
    - [Clinical Diagnostics
      
      
      
      ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services)
    - [Informatics & Software
      
      
      
      ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services)
    - [Industry associations
      
      
      
      ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services)
    - [Contract Research
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services)
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      ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services)
- [ About us
  
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    - [Marketing budget calculator
      
      
      
      ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget)
    - [Featured eBook: Strategy
      
      
      
      ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies)
    - [Featured eBook: SEO
      
      
      
      ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo)
    - [Featured webinar: AI
      
      
      
      ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar)

# Posts by Carolyn Butchers

[![arrow-left](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/nav-arrow-down.svg)back to blog](https://www.biostratamarketing.com/blog)

[![](https://www.biostratamarketing.com/hubfs/8334714234_17cb9c75c6_z.jpg)

## How and why you need to set SMART marketing goals

As any good marketer knows, goal setting is essential. How else are you going to be able to measure...

Read more

Carolyn Butchers  Marketing

](https://www.biostratamarketing.com/blog/how-and-why-to-set-smart-marketing-goals)

[![](https://www.biostratamarketing.com/hubfs/BAB_9273.jpg)

## The perfect start to ON Helix

Carolyn ButchersIndustry Insight

](https://www.biostratamarketing.com/blog/the-perfect-start-to-on-helix)

[![LinkedIn sales and marketing](https://www.biostratamarketing.com/hubfs/LinkedIn%20blog.png)

## Top tips for leveraging LinkedIn in your marketing and sales efforts

Carolyn ButchersSales

](https://www.biostratamarketing.com/blog/science-marketing/top-tips-leveraging-linkedin)

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