---
title: The latest news, insights and tips in the worlds of science and marketing | Craig Townsend
---

[![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com)

- Services
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
  #### Access a service
  
    - [Strategy, research & planning
      
      
      
      ](https://www.biostratamarketing.com/services/strategy-planning/)
    - [Science writing & content creation
      
      
      
      ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/)
    - [Creative design
      
      
      
      ](https://www.biostratamarketing.com/services/creative-design/)
    - [Digital marketing
      
      
      
      ](https://www.biostratamarketing.com/services/digital-marketing/)
    - [Public relations
      
      
      
      ](https://www.biostratamarketing.com/services/public-relations/)
    - [Paid media & advertising
      
      
      
      ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising)
  
  
  #### Achieve a goal
  
    - [Brand awareness
      
      
      
      ](https://www.biostratamarketing.com/services/brand-awareness)
    - [Lead generation
      
      
      
      ](https://www.biostratamarketing.com/services/lead-generation)
    - [Lead nurturing 
      
      
      
      ](https://www.biostratamarketing.com/services/lead-nurturing)
    - [Sales enablement
      
      
      
      ](https://www.biostratamarketing.com/services/sales-enablement)
    - [Inbound marketing
      
      
      
      ](https://www.biostratamarketing.com/inbound-marketing/)
  
  
  #### Complete a project
  
    - [Brand your company
      
      
      
      ](https://www.biostratamarketing.com/services/brand-your-company)
    - [Launch a new product
      
      
      
      ](https://www.biostratamarketing.com/services/launch-a-new-product)
    - [Develop a website
      
      
      
      ](https://www.biostratamarketing.com/services/develop-a-website)
    - [Tradeshow support
      
      
      
      ](https://www.biostratamarketing.com/services/tradeshow-support)
- Sectors
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
    - [Biotech
      
      
      
      ](https://www.biostratamarketing.com/sectors/biotech-marketing-services)
    - [Contract Manufacturing
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services)
    - [Instruments, tools & reagents
      
      
      
      ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services)
    - [Clinical Diagnostics
      
      
      
      ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services)
    - [Informatics & Software
      
      
      
      ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services)
    - [Industry associations
      
      
      
      ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services)
    - [Contract Research
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services)
    - [Fine chemicals & APIs
      
      
      
      ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services)
- [ About us
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/about-us/)
- [ Case studies
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/case-studies)
- Resources
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
    - [Blog
      
      
      
      ](https://www.biostratamarketing.com/blog)
    - [Guides, tools and templates
      
      
      
      ](https://www.biostratamarketing.com/resources)
    - [Marketing budget calculator
      
      
      
      ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget)
    - [Featured eBook: Strategy
      
      
      
      ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies)
    - [Featured eBook: SEO
      
      
      
      ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo)
    - [Featured webinar: AI
      
      
      
      ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar)

# Posts by Craig Townsend

[![arrow-left](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/nav-arrow-down.svg)back to blog](https://www.biostratamarketing.com/blog)

[![Inbound sales for life science companies](https://www.biostratamarketing.com/hubfs/Inbound%20sales%20for%20life%20science%20companies.png)

## Inbound sales for life science companies: How to identify more opportunities and close more deals

Do you have a well-defined, strategic sales process? A process that enables you to identify...

Read more

Craig Townsend  Sales

](https://www.biostratamarketing.com/blog/inbound-sales-for-life-science-companies-how-to-identify-more-opportunities-and-close-more-deals)

[![Effective inbound marketing for life science companies final.jpg](https://www.biostratamarketing.com/hubfs/Effective%20inbound%20marketing%20for%20life%20science%20companies%20final.jpg)

## How to build and execute the perfect life science inbound marketing campaign

Craig TownsendMarketing

](https://www.biostratamarketing.com/blog/how-to-build-and-execute-the-perfect-life-science-inbound-marketing-campaign)

[![a_meeting_discussing_the_concept_ofcontent_marketing.jpg](https://www.biostratamarketing.com/hubfs/a_meeting_discussing_the_concept_ofcontent_marketing.jpg)

## Why your sales strategy needs content marketing

Craig TownsendSales

](https://www.biostratamarketing.com/blog/why-your-sales-strategy-needs-content-marketing)

[![to-write-224591_960_720.jpg](https://www.biostratamarketing.com/hubfs/to-write-224591_960_720.jpg)

## Life science content marketing tips (for a non-scientific marketer)

Craig TownsendMarketing

](https://www.biostratamarketing.com/blog/life-science-content-marketing-tips-for-a-non-scientific-marketer)

[![](https://www.biostratamarketing.com/hs-fs/hubfs/Baidu.jpg?t=1447248080701&width=500)

## An introduction to Baidu – China’s leading search engine

Craig TownsendMarketing

](https://www.biostratamarketing.com/blog/an-introduction-to-baidu-china-s-leading-search-engine)

[![](https://www.biostratamarketing.com/hubfs/Data_to_insight_blog.jpg)

## From data to insight: how to use your web analytics to improve your marketing

Craig TownsendMarketing

](https://www.biostratamarketing.com/blog/from-data-to-insight-how-touse-your-web-analytics-to-improve-your-marketing)

[![](https://www.biostratamarketing.com/hubfs/shutterstock_113117689.jpg)

## How life science companies can make the most out of PPC

Craig Townsend

](https://www.biostratamarketing.com/blog/how-life-science-companies-can-make-the-most-out-of-ppc)

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