--- title: The latest news, insights and tips in the worlds of science and marketing | Kate Marshall --- [![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com) - Services ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) #### Access a service - [Strategy, research & planning ](https://www.biostratamarketing.com/services/strategy-planning/) - [Science writing & content creation ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/) - [Creative design ](https://www.biostratamarketing.com/services/creative-design/) - [Digital marketing ](https://www.biostratamarketing.com/services/digital-marketing/) - [Public relations ](https://www.biostratamarketing.com/services/public-relations/) - [Paid media & advertising ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising) #### Achieve a goal - [Brand awareness ](https://www.biostratamarketing.com/services/brand-awareness) - [Lead generation ](https://www.biostratamarketing.com/services/lead-generation) - [Lead nurturing ](https://www.biostratamarketing.com/services/lead-nurturing) - [Sales enablement ](https://www.biostratamarketing.com/services/sales-enablement) - [Inbound marketing ](https://www.biostratamarketing.com/inbound-marketing/) #### Complete a project - [Brand your company ](https://www.biostratamarketing.com/services/brand-your-company) - [Launch a new product ](https://www.biostratamarketing.com/services/launch-a-new-product) - [Develop a website ](https://www.biostratamarketing.com/services/develop-a-website) - [Tradeshow support ](https://www.biostratamarketing.com/services/tradeshow-support) - Sectors ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Biotech ](https://www.biostratamarketing.com/sectors/biotech-marketing-services) - [Contract Manufacturing ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services) - [Instruments, tools & reagents ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services) - [Clinical Diagnostics ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services) - [Informatics & Software ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services) - [Industry associations ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services) - [Contract Research ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services) - [Fine chemicals & APIs ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services) - [ About us ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/about-us/) - [ Case studies ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/case-studies) - Resources ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Blog ](https://www.biostratamarketing.com/blog) - [Guides, tools and templates ](https://www.biostratamarketing.com/resources) - [Marketing budget calculator ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget) - [Featured eBook: Strategy ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies) - [Featured eBook: SEO ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo) - [Featured webinar: AI ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar) # Posts by Kate Marshall [![arrow-left](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/nav-arrow-down.svg)back to blog](https://www.biostratamarketing.com/blog) [![How to create infographics that engage, educate and persuade life science customers](https://www.biostratamarketing.com/hubfs/How%20to%20create%20infographics%20that%20%20%20engage%2c%20educate%20and%20persuade%20life%20science%20customers.jpg) ## How to create infographics that engage, educate and persuade life science customers Infographics can be a powerful tool in the modern life science marketer’s toolbox. As their name... Read more Kate Marshall Marketing ](https://www.biostratamarketing.com/blog/how-to-create-infographics-that-engage-educate-and-persuade-life-science-customers) [![They ask you answer](https://www.biostratamarketing.com/hubfs/They%20ask%20you%20answer.jpg) ## Why answering these five questions is the best way to attract new life science customers Kate MarshallMarketing ](https://www.biostratamarketing.com/blog/help-me-why-answering-these-five-questions-is-the-best-way-to-attract-new-life-science-customers) [![BioBeat17 at the Crick London Research Institute.jpg](https://www.biostratamarketing.com/hubfs/BioBeat17%20at%20the%20Crick%20London%20Research%20Institute.jpg) ## A round-up of the key highlights from BioBeat17 Kate MarshallIndustry Insight ](https://www.biostratamarketing.com/blog/a-round-up-of-the-key-highlights-from-biobeat17) [![](https://www.biostratamarketing.com/hubfs/Fluorescence%20microscopy.jpg) ## Innovation via collaboration: A novel ‘microscope within a microscope’ sheds fresh light on disease biology Kate MarshallScience ](https://www.biostratamarketing.com/blog/innovation-via-collaboration-a-novel-microscope-within-a-microscope-sheds-fresh-light-on-disease-biology) [![](https://www.biostratamarketing.com/hubfs/Collage%20of%20Movers%20and%20Shakers%202017.jpg) ## Challenging the status quo: the female leaders championing change in UK biobusiness Kate MarshallIndustry Insight ](https://www.biostratamarketing.com/blog/50-movers-and-shakers-in-biobusiness-celebrating-the-impact-of-women-in-commercial-science) [![](https://www.biostratamarketing.com/hubfs/Science%20writing.jpg) ## What is it like to be a commercial Science Writer? Kate MarshallMarketing ](https://www.biostratamarketing.com/blog/what-is-it-like-to-be-a-commercial-science-writer) [![The Francis Crick Institute. Science with collaboration at its core](https://www.biostratamarketing.com/hubfs/The%20Francis%20Crick%20Institute.%20Science%20with%20collaboration%20at%20its%20core-1.jpg) ## The Francis Crick Institute: science with collaboration at its core Kate Marshall ](https://www.biostratamarketing.com/blog/the-francis-crick-institute-science-with-collaboration-at-its-core) [![](https://www.biostratamarketing.com/hubfs/Laboratory-developed%20diagnostic%20tests.jpg) ## Medical diagnostic testing: new guidelines for a new way forward? Kate MarshallScience ](https://www.biostratamarketing.com/blog/medical-diagnostic-testing-new-guidelines-for-a-new-way-forward) [![Fitness 700 X 300.png](https://www.biostratamarketing.com/hubfs/Fitness%20700%20X%20300.png) ## The technology behind a healthy 2017 Kate MarshallScience ](https://www.biostratamarketing.com/blog/the-technology-behind-a-healthy-2017) #### Sign up for our newsletter Subscribe #### Sign up for our newsletter