---
title: The latest news, insights and tips in the worlds of science and marketing | Neha Karl
---

[![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com)

- Services
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
  #### Access a service
  
    - [Strategy, research & planning
      
      
      
      ](https://www.biostratamarketing.com/services/strategy-planning/)
    - [Science writing & content creation
      
      
      
      ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/)
    - [Creative design
      
      
      
      ](https://www.biostratamarketing.com/services/creative-design/)
    - [Digital marketing
      
      
      
      ](https://www.biostratamarketing.com/services/digital-marketing/)
    - [Public relations
      
      
      
      ](https://www.biostratamarketing.com/services/public-relations/)
    - [Paid media & advertising
      
      
      
      ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising)
  
  
  #### Achieve a goal
  
    - [Brand awareness
      
      
      
      ](https://www.biostratamarketing.com/services/brand-awareness)
    - [Lead generation
      
      
      
      ](https://www.biostratamarketing.com/services/lead-generation)
    - [Lead nurturing 
      
      
      
      ](https://www.biostratamarketing.com/services/lead-nurturing)
    - [Sales enablement
      
      
      
      ](https://www.biostratamarketing.com/services/sales-enablement)
    - [Inbound marketing
      
      
      
      ](https://www.biostratamarketing.com/inbound-marketing/)
  
  
  #### Complete a project
  
    - [Brand your company
      
      
      
      ](https://www.biostratamarketing.com/services/brand-your-company)
    - [Launch a new product
      
      
      
      ](https://www.biostratamarketing.com/services/launch-a-new-product)
    - [Develop a website
      
      
      
      ](https://www.biostratamarketing.com/services/develop-a-website)
    - [Tradeshow support
      
      
      
      ](https://www.biostratamarketing.com/services/tradeshow-support)
- Sectors
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
    - [Biotech
      
      
      
      ](https://www.biostratamarketing.com/sectors/biotech-marketing-services)
    - [Contract Manufacturing
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services)
    - [Instruments, tools & reagents
      
      
      
      ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services)
    - [Clinical Diagnostics
      
      
      
      ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services)
    - [Informatics & Software
      
      
      
      ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services)
    - [Industry associations
      
      
      
      ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services)
    - [Contract Research
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services)
    - [Fine chemicals & APIs
      
      
      
      ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services)
- [ About us
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/about-us/)
- [ Case studies
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/case-studies)
- Resources
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
    - [Blog
      
      
      
      ](https://www.biostratamarketing.com/blog)
    - [Guides, tools and templates
      
      
      
      ](https://www.biostratamarketing.com/resources)
    - [Marketing budget calculator
      
      
      
      ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget)
    - [Featured eBook: Strategy
      
      
      
      ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies)
    - [Featured eBook: SEO
      
      
      
      ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo)
    - [Featured webinar: AI
      
      
      
      ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar)

# Posts by Neha Karl

[![arrow-left](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/nav-arrow-down.svg)back to blog](https://www.biostratamarketing.com/blog)

[![Ten things to look for when choosing a life science marketing agency (part 1).jpg](https://www.biostratamarketing.com/hubfs/Ten%20things%20to%20look%20for%20when%20choosing%20a%20life%20science%20marketing%20agency%20(part%201).jpg)

## 10 things to look for when choosing a life science marketing agency (part 1)

The life science market is extremely diverse, stretching across a wide range of sector areas, from...

Read more

Neha Karl  Marketing

](https://www.biostratamarketing.com/blog/10-things-to-look-for-when-choosing-a-life-science-marketing-agency-part-1)

[![download.jpg](https://www.biostratamarketing.com/hubfs/download.jpg)

## How outsourcing can reduce the stress of executing your content marketing strategy

Neha KarlMarketing

](https://www.biostratamarketing.com/blog/how-outsourcing-can-reduce-the-stress-of-executing-your-content-marketing-strategy)

[![LR1GDR4TFI.jpg](https://www.biostratamarketing.com/hubfs/LR1GDR4TFI.jpg)

## Content marketing statistics every life science marketer needs to know

Neha KarlMarketing

](https://www.biostratamarketing.com/blog/content-marketing-statistics-every-life-science-marketer-needs-to-know)

[![Santa clones cartoon](https://www.biostratamarketing.com/hubfs/Blog_images/BioStrata_Science_memes_32_1%20%28comp%29.jpg)

## Santa clones

Neha KarlScience

](https://www.biostratamarketing.com/blog/santa-clones)

[![](https://www.biostratamarketing.com/hubfs/BioStrata_Science_memes_23_1.jpg)

## Elementary dress code

Neha KarlScience

](https://www.biostratamarketing.com/blog/elementary-dress-code)

[![](https://www.biostratamarketing.com/hubfs/BioStrata_Science_memes_29_.jpg)

## Cell-fie

Neha KarlScience

](https://www.biostratamarketing.com/blog/cell-fie)

[![](https://www.biostratamarketing.com/hubfs/shutterstock_207250618.jpg)

## How to improve social media performance across every metric

Neha KarlMarketing

](https://www.biostratamarketing.com/blog/how-to-improve-social-media-performance-across-every-metric)

[![](https://www.biostratamarketing.com/hubfs/Social_media_1.png)

## How we tripled social media performance across every metric (and how you can too)

Neha KarlMarketing

](https://www.biostratamarketing.com/blog/how-we-tripled-social-media-performance-across-every-metric-and-how-you-can-too)

[![](https://www.biostratamarketing.com/hubfs/shutterstock_166292795.jpg)

## Improve your marketing by using better segmentation to personalise the message

Neha KarlMarketing

](https://www.biostratamarketing.com/blog/improve-your-marketing-by-using-better-segmentation-to-personalise-the-message)

[![](https://www.biostratamarketing.com/hubfs/hubspot.png)

## Five essential marketing blogs you should be reading

Neha KarlMarketing

](https://www.biostratamarketing.com/blog/five-essential-marketing-blogs-you-should-be-reading)

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