--- title: The latest news, insights and tips in the worlds of science and marketing | Paul Avery --- [![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com) - Services ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) #### Access a service - [Strategy, research & planning ](https://www.biostratamarketing.com/services/strategy-planning/) - [Science writing & content creation ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/) - [Creative design ](https://www.biostratamarketing.com/services/creative-design/) - [Digital marketing ](https://www.biostratamarketing.com/services/digital-marketing/) - [Public relations ](https://www.biostratamarketing.com/services/public-relations/) - [Paid media & advertising ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising) #### Achieve a goal - [Brand awareness ](https://www.biostratamarketing.com/services/brand-awareness) - [Lead generation ](https://www.biostratamarketing.com/services/lead-generation) - [Lead nurturing ](https://www.biostratamarketing.com/services/lead-nurturing) - [Sales enablement ](https://www.biostratamarketing.com/services/sales-enablement) - [Inbound marketing ](https://www.biostratamarketing.com/inbound-marketing/) #### Complete a project - [Brand your company ](https://www.biostratamarketing.com/services/brand-your-company) - [Launch a new product ](https://www.biostratamarketing.com/services/launch-a-new-product) - [Develop a website ](https://www.biostratamarketing.com/services/develop-a-website) - [Tradeshow support ](https://www.biostratamarketing.com/services/tradeshow-support) - Sectors ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Biotech ](https://www.biostratamarketing.com/sectors/biotech-marketing-services) - [Contract Manufacturing ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services) - [Instruments, tools & reagents ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services) - [Clinical Diagnostics ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services) - [Informatics & Software ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services) - [Industry associations ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services) - [Contract Research ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services) - [Fine chemicals & APIs ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services) - [ About us ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/about-us/) - [ Case studies ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/case-studies) - Resources ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Blog ](https://www.biostratamarketing.com/blog) - [Guides, tools and templates ](https://www.biostratamarketing.com/resources) - [Marketing budget calculator ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget) - [Featured eBook: Strategy ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies) - [Featured eBook: SEO ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo) - [Featured webinar: AI ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar) # Posts by Paul Avery [![arrow-left](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/nav-arrow-down.svg)back to blog](https://www.biostratamarketing.com/blog) [![10 ways to measure the impact of a life science press release](https://www.biostratamarketing.com/hubfs/10%20ways%20to%20measure%20the%20impact%20of%20a%20life%20science%20press%20release.png) ## 10 ways to measure the impact of a life science press release What truly makes a press release successful in the life science sector? 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Read more Paul Avery Public Relations ](https://www.biostratamarketing.com/blog/10-ways-to-measure-the-impact-of-a-life-science-press-release) [![The growing impact of life science executives as LinkedIn influencers](https://www.biostratamarketing.com/hubfs/LinkedIn%20influencer-1.png) ## The growing impact of life science executives as LinkedIn influencers Paul AveryPublic Relations ](https://www.biostratamarketing.com/blog/the-growing-impact-of-life-science-executives-as-linkedin-influencers) [![AI marketing round-up January 2024](https://www.biostratamarketing.com/hubfs/Blog%20image.png) ## The month in AI marketing news round-up: January 2024 edition Paul AveryArtificial Intelligence ](https://www.biostratamarketing.com/blog/the-month-in-ai-marketing-news-round-up-january2024-edition) [![AI marketing round-up December](https://www.biostratamarketing.com/hubfs/AI%20blog%20December.jpeg) ## The month in AI marketing news round-up: December 2023 edition Paul AveryArtificial Intelligence ](https://www.biostratamarketing.com/blog/the-month-in-ai-marketing-news-round-up-december-edition) [![AI marketing round-up November](https://www.biostratamarketing.com/hubfs/robots%20reading%20newspapers%20sitting%20around%20a%20table%20with%20thanksgiving%20food%20%20%281%29.jpeg) ## The month in AI marketing news round-up: November 2023 edition Paul AveryArtificial Intelligence ](https://www.biostratamarketing.com/blog/the-month-in-ai-marketing-news-round-up-november-edition) [![AI marketing round-up October](https://www.biostratamarketing.com/hubfs/two%20robots%20sitting%20reading%20newspapers%20in%20a%20coffee%20shop%20with%20a%20carved%20pumpkin.%20%281%29.jpeg) ## The month in AI marketing news round-up: October 2023 edition Paul AveryArtificial Intelligence ](https://www.biostratamarketing.com/blog/the-month-in-ai-marketing-news-round-up-october-edition) [![AI marketing round-up September](https://www.biostratamarketing.com/hubfs/robots%20reading%20newspapers%20sitting%20on%20a%20bench%20in%20a%20park%20with%20lots%20of%20autumn%20trees%20%281%29.jpeg) ## The month in AI marketing news round-up: September 2023 edition Paul AveryArtificial Intelligence ](https://www.biostratamarketing.com/blog/the-month-in-ai-marketing-news-round-up-september-edition) [![Generative AI in life science marketing](https://www.biostratamarketing.com/hubfs/stable-diffusion-xl%20%289%29%20%281%29.jpg) ## An intro to ChatGPT (and friends): Exploring the use of Generative AI in life science marketing Paul AveryArtificial Intelligence ](https://www.biostratamarketing.com/blog/an-intro-to-chatgpt-and-friends-exploring-the-use-of-generative-ai-in-life-science-marketing) [![AI marketing round-up August](https://www.biostratamarketing.com/hubfs/AI%20blog%20August.jpg) ## The month in AI marketing news round-up: August 2023 edition Paul AveryArtificial Intelligence ](https://www.biostratamarketing.com/blog/the-month-in-ai-marketing-news-round-up-august-edition) [![AI marketing round-up July](https://www.biostratamarketing.com/hubfs/stable-diffusion-xl%20%282%29.jpg) ## The month in AI marketing news round-up: July 2023 edition Paul AveryArtificial Intelligence ](https://www.biostratamarketing.com/blog/the-month-in-ai-marketing-news-round-up-july-edition) [1](https://www.biostratamarketing.com/blog) [2](https://www.biostratamarketing.com/blog/author/paul-avery/page/2) [3](https://www.biostratamarketing.com/blog/author/paul-avery/page/3) [4](https://www.biostratamarketing.com/blog/author/paul-avery/page/4) [5](https://www.biostratamarketing.com/blog/author/paul-avery/page/5) #### Sign up for our newsletter Subscribe #### Sign up for our newsletter