--- title: The latest news, insights and tips in the worlds of science and marketing | Richard Massey --- [![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com) - Services ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) #### Access a service - [Strategy, research & planning ](https://www.biostratamarketing.com/services/strategy-planning/) - [Science writing & content creation ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/) - [Creative design ](https://www.biostratamarketing.com/services/creative-design/) - [Digital marketing ](https://www.biostratamarketing.com/services/digital-marketing/) - [Public relations ](https://www.biostratamarketing.com/services/public-relations/) - [Paid media & advertising ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising) #### Achieve a goal - [Brand awareness ](https://www.biostratamarketing.com/services/brand-awareness) - [Lead generation ](https://www.biostratamarketing.com/services/lead-generation) - [Lead nurturing ](https://www.biostratamarketing.com/services/lead-nurturing) - [Sales enablement ](https://www.biostratamarketing.com/services/sales-enablement) - [Inbound marketing ](https://www.biostratamarketing.com/inbound-marketing/) #### Complete a project - [Brand your company ](https://www.biostratamarketing.com/services/brand-your-company) - [Launch a new product ](https://www.biostratamarketing.com/services/launch-a-new-product) - [Develop a website ](https://www.biostratamarketing.com/services/develop-a-website) - [Tradeshow support ](https://www.biostratamarketing.com/services/tradeshow-support) - Sectors ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Biotech ](https://www.biostratamarketing.com/sectors/biotech-marketing-services) - [Contract Manufacturing ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services) - [Instruments, tools & reagents ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services) - [Clinical Diagnostics ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services) - [Informatics & Software ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services) - [Industry associations ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services) - [Contract Research ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services) - [Fine chemicals & APIs ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services) - [ About us ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/about-us/) - [ Case studies ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/case-studies) - Resources ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Blog ](https://www.biostratamarketing.com/blog) - [Guides, tools and templates ](https://www.biostratamarketing.com/resources) - [Marketing budget calculator ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget) - [Featured eBook: Strategy ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies) - [Featured eBook: SEO ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo) - [Featured webinar: AI ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar) # Posts by Richard Massey [![arrow-left](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/nav-arrow-down.svg)back to blog](https://www.biostratamarketing.com/blog) [![](https://www.biostratamarketing.com/hubfs/Life%20Science%20Buyer%20Personas.jpg) ## What every content marketer should know about developing effective buyer personas Content is the fuel that powers every inbound marketing campaign, but in order to attract interest,... Read more Richard Massey Marketing ](https://www.biostratamarketing.com/blog/what-every-content-marketer-should-know-about-developing-effective-buyer-personas) [![kiwi 700 x 300.png](https://www.biostratamarketing.com/hubfs/kiwi%20700%20x%20300.png) ## Food safety research that’s the best thing since sliced bread Richard MasseyScience ](https://www.biostratamarketing.com/blog/food-safety-research-thats-the-best-thing-since-sliced-bread) [![Looking at cells in a new light](https://www.biostratamarketing.com/hubfs/cells%20700%20by%20300.png) ## New imaging techniques are changing how we see cell biology Richard MasseyScience ](https://www.biostratamarketing.com/blog/new-cell-imaging-techniques-are-changing-how-we-see-cell-biology) [![31083442935_981f274e07_c.jpg](https://www.biostratamarketing.com/hubfs/31083442935_981f274e07_c.jpg) ## BioBeat16: Does UK life science need to better champion its achievements? Richard MasseyScience ](https://www.biostratamarketing.com/blog/biobeat16-does-uk-life-science-need-to-better-champion-its-achievements) [![shutterstock_366837158.jpg](https://www.biostratamarketing.com/hubfs/shutterstock_366837158.jpg) ## Nanobots for drug delivery: is the future already here? Richard MasseyScience ](https://www.biostratamarketing.com/blog/three-of-our-favourite-nanobot-concepts-for-targeted-drug-delivery) [![shutterstock_476984293.jpg](https://www.biostratamarketing.com/hubfs/shutterstock_476984293.jpg) ## BioStrata interview life science leaders in the run up to BioBeat16 Richard MasseyScience ](https://www.biostratamarketing.com/blog/notable-female-life-science-leaders-in-the-run-up-to-biobeat16) [![shutterstock_206705884.jpg](https://www.biostratamarketing.com/hubfs/shutterstock_206705884.jpg) ## Three medical devices that combine the latest tech with cutting-edge bioscience Richard MasseyScience ](https://www.biostratamarketing.com/blog/three-medical-devices-that-combine-the-latest-tech-with-cutting-edge-bioscience) [![shutterstock_169013495.jpg](https://www.biostratamarketing.com/hubfs/shutterstock_169013495.jpg) ## The biotechnology shaping the future of diagnostic testing Richard MasseyScience ](https://www.biostratamarketing.com/blog/the-biotechnology-shaping-the-future-of-diagnostic-testing) #### Sign up for our newsletter Subscribe #### Sign up for our newsletter