---
title: The latest news, insights and tips in the worlds of science and marketing (12)
description: (12)
---

[![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com)

- Services
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
  #### Access a service
  
    - [Strategy, research & planning
      
      
      
      ](https://www.biostratamarketing.com/services/strategy-planning/)
    - [Science writing & content creation
      
      
      
      ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/)
    - [Creative design
      
      
      
      ](https://www.biostratamarketing.com/services/creative-design/)
    - [Digital marketing
      
      
      
      ](https://www.biostratamarketing.com/services/digital-marketing/)
    - [Public relations
      
      
      
      ](https://www.biostratamarketing.com/services/public-relations/)
    - [Paid media & advertising
      
      
      
      ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising)
  
  
  #### Achieve a goal
  
    - [Brand awareness
      
      
      
      ](https://www.biostratamarketing.com/services/brand-awareness)
    - [Lead generation
      
      
      
      ](https://www.biostratamarketing.com/services/lead-generation)
    - [Lead nurturing 
      
      
      
      ](https://www.biostratamarketing.com/services/lead-nurturing)
    - [Sales enablement
      
      
      
      ](https://www.biostratamarketing.com/services/sales-enablement)
    - [Inbound marketing
      
      
      
      ](https://www.biostratamarketing.com/inbound-marketing/)
  
  
  #### Complete a project
  
    - [Brand your company
      
      
      
      ](https://www.biostratamarketing.com/services/brand-your-company)
    - [Launch a new product
      
      
      
      ](https://www.biostratamarketing.com/services/launch-a-new-product)
    - [Develop a website
      
      
      
      ](https://www.biostratamarketing.com/services/develop-a-website)
    - [Tradeshow support
      
      
      
      ](https://www.biostratamarketing.com/services/tradeshow-support)
- Sectors
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
    - [Biotech
      
      
      
      ](https://www.biostratamarketing.com/sectors/biotech-marketing-services)
    - [Contract Manufacturing
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services)
    - [Instruments, tools & reagents
      
      
      
      ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services)
    - [Clinical Diagnostics
      
      
      
      ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services)
    - [Informatics & Software
      
      
      
      ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services)
    - [Industry associations
      
      
      
      ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services)
    - [Contract Research
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services)
    - [Fine chemicals & APIs
      
      
      
      ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services)
- [ About us
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/about-us/)
- [ Case studies
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/case-studies)
- Resources
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
    - [Blog
      
      
      
      ](https://www.biostratamarketing.com/blog)
    - [Guides, tools and templates
      
      
      
      ](https://www.biostratamarketing.com/resources)
    - [Marketing budget calculator
      
      
      
      ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget)
    - [Featured eBook: Strategy
      
      
      
      ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies)
    - [Featured eBook: SEO
      
      
      
      ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo)
    - [Featured webinar: AI
      
      
      
      ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar)

# Blog, news & insights

[All Topics](https://www.biostratamarketing.com/blog) [Marketing](https://www.biostratamarketing.com/blog/topic/marketing) [Public Relations](https://www.biostratamarketing.com/blog/topic/public-relations) [Sales](https://www.biostratamarketing.com/blog/topic/sales) [Artificial Intelligence](https://www.biostratamarketing.com/blog/topic/artificial-intelligence) [Science](https://www.biostratamarketing.com/blog/topic/science) [Industry Insight](https://www.biostratamarketing.com/blog/topic/industry-insight) [Leadership](https://www.biostratamarketing.com/blog/topic/leadership) [Careers](https://www.biostratamarketing.com/blog/topic/careers) [News](https://www.biostratamarketing.com/blog/topic/news)

Filter by Topic

![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/dropdown-arrow.svg)

[All Topics](https://www.biostratamarketing.com/blog) [Marketing](https://www.biostratamarketing.com/blog/topic/marketing) [Public Relations](https://www.biostratamarketing.com/blog/topic/public-relations) [Sales](https://www.biostratamarketing.com/blog/topic/sales) [Artificial Intelligence](https://www.biostratamarketing.com/blog/topic/artificial-intelligence) [Science](https://www.biostratamarketing.com/blog/topic/science) [Industry Insight](https://www.biostratamarketing.com/blog/topic/industry-insight) [Leadership](https://www.biostratamarketing.com/blog/topic/leadership) [Careers](https://www.biostratamarketing.com/blog/topic/careers) [News](https://www.biostratamarketing.com/blog/topic/news)

[![BioStrata shortlisted for small business of the year award](https://www.biostratamarketing.com/hubfs/BioStrata%20shortlisted%20for%20small%20business%20of%20the%20year%20award%20(2).jpg)

## BioStrata shortlisted for Small Business of the Year award

BioStrata is proud to have been shortlisted as a finalist for ‘Small Business of the Year’ as part...

Read more

Kat Steer  News

](https://www.biostratamarketing.com/blog/biostrata-shortlisted-for-small-business-of-the-year-award)

[![How to create engaging life science blog posts](https://www.biostratamarketing.com/hubfs/How%20to%20create%20engage%20life%20science%20blog%20posts.jpg)

## 9 tips for creating effective life science blog posts

Aimi PapanastasiouMarketing

](https://www.biostratamarketing.com/blog/9-tips-on-creating-effective-life-science-blog-posts)

[![Make your life science content more persuasive](https://www.biostratamarketing.com/hubfs/Make%20your%20life%20science%20content%20more%20persuasive.jpg)

## 5 ways to make your life science content more persuasive

Ol Anscombe-CoxMarketing

](https://www.biostratamarketing.com/blog/5-ways-to-make-your-life-science-content-more-persuasive)

[![How to locate the right life science marketing agency for you](https://www.biostratamarketing.com/hubfs/How%20to%20locate%20the%20right%20life%20science%20marketing%20agency%20for%20you.png)

## How to find and choose the right life science marketing agency [free eBook]

BioStrata TeamMarketing

](https://www.biostratamarketing.com/blog/how-to-find-the-right-life-science-marketing-agency-free-ebook)

[![How to create infographics that   engage, educate and persuade life science customers](https://www.biostratamarketing.com/hubfs/How%20to%20create%20infographics%20that%20%20%20engage%2c%20educate%20and%20persuade%20life%20science%20customers.jpg)

## How to create infographics that engage, educate and persuade life science customers

Kate MarshallMarketing

](https://www.biostratamarketing.com/blog/how-to-create-infographics-that-engage-educate-and-persuade-life-science-customers)

[![Ways in which generational differences will affect life science marketing campaigns of the future](https://www.biostratamarketing.com/hubfs/Ways%20in%20which%20generational%20differences%20will%20affect%20life%20science%20marketing%20campaigns%20of%20the%20future.jpg)

## 3 ways generational differences will affect life science marketing campaigns of the future

Ol Anscombe-CoxMarketing

](https://www.biostratamarketing.com/blog/3-ways-generational-differences-will-affect-life-science-marketing-campaigns-of-the-future)

[![Is your website killing your sales efforts_](https://www.biostratamarketing.com/hubfs/Is%20your%20website%20killing%20your%20sales%20efforts_.jpg)

## 5 ways your life science website is hampering your sales efforts

BioStrata TeamSales

](https://www.biostratamarketing.com/blog/5-ways-your-website-is-killing-your-sales-efforts)

[![So much science, so little time](https://www.biostratamarketing.com/hubfs/So%20much%20science%2c%20so%20little%20time%20(February%202018%20edition).jpg)

## So much science, so little time (February 2018 edition)

Andrew BreesonScience

](https://www.biostratamarketing.com/blog/so-much-science-so-little-time-february-2018-edition)

[![life science landing pages](https://www.biostratamarketing.com/hubfs/Landing%20page%20results.png)

## 10 foolproof ways to generate more leads from your life science landing page

BioStrata TeamMarketing

](https://www.biostratamarketing.com/blog/10-fool-proof-ways-to-generate-more-leads-from-your-life-science-landing-page)

[![They ask you answer](https://www.biostratamarketing.com/hubfs/They%20ask%20you%20answer.jpg)

## Why answering these five questions is the best way to attract new life science customers

Kate MarshallMarketing

](https://www.biostratamarketing.com/blog/help-me-why-answering-these-five-questions-is-the-best-way-to-attract-new-life-science-customers)

<https://www.biostratamarketing.com/blog/page/11> [10](https://www.biostratamarketing.com/blog/page/10) [11](https://www.biostratamarketing.com/blog/page/11) [12](https://www.biostratamarketing.com/blog/page/12) [13](https://www.biostratamarketing.com/blog/page/13) [14](https://www.biostratamarketing.com/blog/page/14) <https://www.biostratamarketing.com/blog/page/13>

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