---
title: The latest news, insights and tips in the worlds of science and marketing (14)
description: (14)
---

[![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com)

- Services
  
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  #### Access a service
  
    - [Strategy, research & planning
      
      
      
      ](https://www.biostratamarketing.com/services/strategy-planning/)
    - [Science writing & content creation
      
      
      
      ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/)
    - [Creative design
      
      
      
      ](https://www.biostratamarketing.com/services/creative-design/)
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      ](https://www.biostratamarketing.com/services/digital-marketing/)
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      ](https://www.biostratamarketing.com/services/public-relations/)
    - [Paid media & advertising
      
      
      
      ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising)
  
  
  #### Achieve a goal
  
    - [Brand awareness
      
      
      
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      ](https://www.biostratamarketing.com/inbound-marketing/)
  
  
  #### Complete a project
  
    - [Brand your company
      
      
      
      ](https://www.biostratamarketing.com/services/brand-your-company)
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      ](https://www.biostratamarketing.com/services/launch-a-new-product)
    - [Develop a website
      
      
      
      ](https://www.biostratamarketing.com/services/develop-a-website)
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      ](https://www.biostratamarketing.com/services/tradeshow-support)
- Sectors
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
    - [Biotech
      
      
      
      ](https://www.biostratamarketing.com/sectors/biotech-marketing-services)
    - [Contract Manufacturing
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services)
    - [Instruments, tools & reagents
      
      
      
      ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services)
    - [Clinical Diagnostics
      
      
      
      ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services)
    - [Informatics & Software
      
      
      
      ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services)
    - [Industry associations
      
      
      
      ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services)
    - [Contract Research
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services)
    - [Fine chemicals & APIs
      
      
      
      ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services)
- [ About us
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/about-us/)
- [ Case studies
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/case-studies)
- Resources
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
    - [Blog
      
      
      
      ](https://www.biostratamarketing.com/blog)
    - [Guides, tools and templates
      
      
      
      ](https://www.biostratamarketing.com/resources)
    - [Marketing budget calculator
      
      
      
      ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget)
    - [Featured eBook: Strategy
      
      
      
      ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies)
    - [Featured eBook: SEO
      
      
      
      ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo)
    - [Featured webinar: AI
      
      
      
      ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar)

# Blog, news & insights

[All Topics](https://www.biostratamarketing.com/blog) [Marketing](https://www.biostratamarketing.com/blog/topic/marketing) [Public Relations](https://www.biostratamarketing.com/blog/topic/public-relations) [Sales](https://www.biostratamarketing.com/blog/topic/sales) [Artificial Intelligence](https://www.biostratamarketing.com/blog/topic/artificial-intelligence) [Science](https://www.biostratamarketing.com/blog/topic/science) [Industry Insight](https://www.biostratamarketing.com/blog/topic/industry-insight) [Leadership](https://www.biostratamarketing.com/blog/topic/leadership) [Careers](https://www.biostratamarketing.com/blog/topic/careers) [News](https://www.biostratamarketing.com/blog/topic/news)

Filter by Topic

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[All Topics](https://www.biostratamarketing.com/blog) [Marketing](https://www.biostratamarketing.com/blog/topic/marketing) [Public Relations](https://www.biostratamarketing.com/blog/topic/public-relations) [Sales](https://www.biostratamarketing.com/blog/topic/sales) [Artificial Intelligence](https://www.biostratamarketing.com/blog/topic/artificial-intelligence) [Science](https://www.biostratamarketing.com/blog/topic/science) [Industry Insight](https://www.biostratamarketing.com/blog/topic/industry-insight) [Leadership](https://www.biostratamarketing.com/blog/topic/leadership) [Careers](https://www.biostratamarketing.com/blog/topic/careers) [News](https://www.biostratamarketing.com/blog/topic/news)

[![](https://www.biostratamarketing.com/hubfs/Fluorescence%20microscopy.jpg)

## Innovation via collaboration: A novel ‘microscope within a microscope’ sheds fresh light on disease biology

We visited the Francis Crick Institute in London recently to attend the BioBeat17 summit, which...

Read more

Kate Marshall  Science

](https://www.biostratamarketing.com/blog/innovation-via-collaboration-a-novel-microscope-within-a-microscope-sheds-fresh-light-on-disease-biology)

[![Effective inbound marketing for life science companies final.jpg](https://www.biostratamarketing.com/hubfs/Effective%20inbound%20marketing%20for%20life%20science%20companies%20final.jpg)

## How to build and execute the perfect life science inbound marketing campaign

Craig TownsendMarketing

](https://www.biostratamarketing.com/blog/how-to-build-and-execute-the-perfect-life-science-inbound-marketing-campaign)

[![](https://www.biostratamarketing.com/hubfs/Collage%20of%20Movers%20and%20Shakers%202017.jpg)

## Challenging the status quo: the female leaders championing change in UK biobusiness

Kate MarshallIndustry Insight

](https://www.biostratamarketing.com/blog/50-movers-and-shakers-in-biobusiness-celebrating-the-impact-of-women-in-commercial-science)

[![](https://www.biostratamarketing.com/hubfs/Marketing%20is%20broken.jpg)

## The power of inbound marketing for life science companies

Paul AveryMarketing

](https://www.biostratamarketing.com/blog/the-what-why-and-how-of-inbound-marketing-for-life-science-companies)

[![](https://www.biostratamarketing.com/hubfs/Wow!.jpg)

## What I’ve learnt in my first twelve weeks as an Account Manager at a life science marketing agency

Emma HomesMarketing

](https://www.biostratamarketing.com/blog/what-ive-learnt-in-my-first-twelve-weeks-as-an-account-manager-in-a-life-science-marketing-agency)

[![5 inconvenient truths of life science marketing-1.jpg](https://www.biostratamarketing.com/hubfs/5%20inconvenient%20truths%20of%20life%20science%20marketing-1.jpg)

## The five inconvenient truths of life science marketing

Paul AveryIndustry Insight

](https://www.biostratamarketing.com/blog/the-five-inconvenient-truths-of-life-science-marketing)

[![](https://www.biostratamarketing.com/hubfs/BioStrata%20at%20Drug%20Discovery%202017.jpg)

## Drug Discovery 2017: Innovative technology and inspiring science

Emma HomesScience

](https://www.biostratamarketing.com/blog/drug-discovery-2017-innovative-technologies-and-inspiring-science)

[![IBMS_2017.png](https://www.biostratamarketing.com/hubfs/IBMS_2017.png)

## What can digital marketing learn from traditional events and meetings?

Kat SteerMarketing

](https://www.biostratamarketing.com/blog/what-can-digital-marketing-learn-from-traditional-events-and-meetings)

[![New Senior Hires at BioStrata](https://www.biostratamarketing.com/hubfs/Blog_images/New%20Senior%20Hires%20at%20BioStrata%20%28comp%29.jpg)

## BioStrata announces new senior hires to drive continued growth across its specialist marketing communications offering

Kat SteerCareers

](https://www.biostratamarketing.com/blog/biostrata-announces-new-senior-hires-to-drive-continued-growth-across-its-specialist-marketing-communications-offering)

[![](https://www.biostratamarketing.com/hubfs/Science%20writing.jpg)

## What is it like to be a commercial Science Writer?

Kate MarshallMarketing

](https://www.biostratamarketing.com/blog/what-is-it-like-to-be-a-commercial-science-writer)

<https://www.biostratamarketing.com/blog/page/13> [12](https://www.biostratamarketing.com/blog/page/12) [13](https://www.biostratamarketing.com/blog/page/13) [14](https://www.biostratamarketing.com/blog/page/14) [15](https://www.biostratamarketing.com/blog/page/15) [16](https://www.biostratamarketing.com/blog/page/16) <https://www.biostratamarketing.com/blog/page/15>

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