---
title: The latest news, insights and tips in the worlds of science and marketing (16)
description: (16)
---

[![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com)

- Services
  
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  #### Access a service
  
    - [Strategy, research & planning
      
      
      
      ](https://www.biostratamarketing.com/services/strategy-planning/)
    - [Science writing & content creation
      
      
      
      ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/)
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      ](https://www.biostratamarketing.com/services/creative-design/)
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      ](https://www.biostratamarketing.com/services/digital-marketing/)
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      ](https://www.biostratamarketing.com/services/public-relations/)
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      ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising)
  
  
  #### Achieve a goal
  
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      ](https://www.biostratamarketing.com/inbound-marketing/)
  
  
  #### Complete a project
  
    - [Brand your company
      
      
      
      ](https://www.biostratamarketing.com/services/brand-your-company)
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      ](https://www.biostratamarketing.com/services/launch-a-new-product)
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      ](https://www.biostratamarketing.com/services/develop-a-website)
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      ](https://www.biostratamarketing.com/services/tradeshow-support)
- Sectors
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
    - [Biotech
      
      
      
      ](https://www.biostratamarketing.com/sectors/biotech-marketing-services)
    - [Contract Manufacturing
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services)
    - [Instruments, tools & reagents
      
      
      
      ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services)
    - [Clinical Diagnostics
      
      
      
      ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services)
    - [Informatics & Software
      
      
      
      ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services)
    - [Industry associations
      
      
      
      ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services)
    - [Contract Research
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services)
    - [Fine chemicals & APIs
      
      
      
      ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services)
- [ About us
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/about-us/)
- [ Case studies
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/case-studies)
- Resources
  
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    - [Blog
      
      
      
      ](https://www.biostratamarketing.com/blog)
    - [Guides, tools and templates
      
      
      
      ](https://www.biostratamarketing.com/resources)
    - [Marketing budget calculator
      
      
      
      ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget)
    - [Featured eBook: Strategy
      
      
      
      ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies)
    - [Featured eBook: SEO
      
      
      
      ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo)
    - [Featured webinar: AI
      
      
      
      ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar)

# Blog, news & insights

[All Topics](https://www.biostratamarketing.com/blog) [Marketing](https://www.biostratamarketing.com/blog/topic/marketing) [Public Relations](https://www.biostratamarketing.com/blog/topic/public-relations) [Sales](https://www.biostratamarketing.com/blog/topic/sales) [Artificial Intelligence](https://www.biostratamarketing.com/blog/topic/artificial-intelligence) [Science](https://www.biostratamarketing.com/blog/topic/science) [Industry Insight](https://www.biostratamarketing.com/blog/topic/industry-insight) [Leadership](https://www.biostratamarketing.com/blog/topic/leadership) [Careers](https://www.biostratamarketing.com/blog/topic/careers) [News](https://www.biostratamarketing.com/blog/topic/news)

Filter by Topic

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[All Topics](https://www.biostratamarketing.com/blog) [Marketing](https://www.biostratamarketing.com/blog/topic/marketing) [Public Relations](https://www.biostratamarketing.com/blog/topic/public-relations) [Sales](https://www.biostratamarketing.com/blog/topic/sales) [Artificial Intelligence](https://www.biostratamarketing.com/blog/topic/artificial-intelligence) [Science](https://www.biostratamarketing.com/blog/topic/science) [Industry Insight](https://www.biostratamarketing.com/blog/topic/industry-insight) [Leadership](https://www.biostratamarketing.com/blog/topic/leadership) [Careers](https://www.biostratamarketing.com/blog/topic/careers) [News](https://www.biostratamarketing.com/blog/topic/news)

[![goldfish 700 x 350.png](https://www.biostratamarketing.com/hubfs/goldfish%20700%20x%20350.png)

## The major challenges faced by life science marketers and how to overcome them

Being a modern-day marketer is tough. Marketing teams are expected to have expertise in many...

Read more

Paul Avery

](https://www.biostratamarketing.com/blog/the-major-challenges-faced-by-life-science-marketers-and-how-to-overcome-them-free-ebook)

[![](https://www.biostratamarketing.com/hubfs/trailblazer%20700%20x%20300.png)

## 5 areas where life science marketers lead the way

Paul AveryMarketing

](https://www.biostratamarketing.com/blog/5-areas-where-life-science-marketers-lead-the-way)

[![Fitness 700 X 300.png](https://www.biostratamarketing.com/hubfs/Fitness%20700%20X%20300.png)

## The technology behind a healthy 2017

Kate MarshallScience

](https://www.biostratamarketing.com/blog/the-technology-behind-a-healthy-2017)

[![Powerful content](https://www.biostratamarketing.com/hubfs/Blog-1.png)

## 10 quick tips to develop powerful life science content marketing

Paul AveryMarketing

](https://www.biostratamarketing.com/blog/10-quick-tips-to-develop-powerful-life-science-content-marketing)

[![mind of scientist.png](https://www.biostratamarketing.com/hubfs/mind%20of%20scientist.png)

## Why you need to truly understand your scientific customers and prospects

Paul AveryMarketing

](https://www.biostratamarketing.com/blog/why-you-need-to-truly-understand-your-scientific-customers-and-prospects)

[![](https://www.biostratamarketing.com/hubfs/Blog_images/Life%20science%20market%20research%20competitor%20analysis%20BioStrata.png)

## Life science market research: Top tips for competitor analysis

Clare RussellMarketing

](https://www.biostratamarketing.com/blog/life-science-market-research-top-tips-for-competitor-analysis)

[![audit 700 x 300.png](https://www.biostratamarketing.com/hubfs/audit%20700%20x%20300.png)

## Life science marketing: the importance of an external marketing audit

Clare RussellMarketing

](https://www.biostratamarketing.com/blog/life-science-marketing-the-importance-of-an-external-marketing-audit)

[![kiwi 700 x 300.png](https://www.biostratamarketing.com/hubfs/kiwi%20700%20x%20300.png)

## Food safety research that’s the best thing since sliced bread

Richard MasseyScience

](https://www.biostratamarketing.com/blog/food-safety-research-thats-the-best-thing-since-sliced-bread)

[![Looking at cells in a new light](https://www.biostratamarketing.com/hubfs/cells%20700%20by%20300.png)

## New imaging techniques are changing how we see cell biology

Richard MasseyScience

](https://www.biostratamarketing.com/blog/new-cell-imaging-techniques-are-changing-how-we-see-cell-biology)

[![Inbound 2016](https://www.biostratamarketing.com/hubfs/Blog_images/Inbound%202016%20-%20At%20the%20Boston%20Convention%20%26%20Exhibition%20Center%20%28comp%29.jpg)

## The 4 best inbound marketing tips and tricks from Inbound 2016

Paul AveryMarketing

](https://www.biostratamarketing.com/blog/the-4-best-inbound-marketing-tips-and-tricks-from-inbound-2016)

<https://www.biostratamarketing.com/blog/page/15> [14](https://www.biostratamarketing.com/blog/page/14) [15](https://www.biostratamarketing.com/blog/page/15) [16](https://www.biostratamarketing.com/blog/page/16) [17](https://www.biostratamarketing.com/blog/page/17) [18](https://www.biostratamarketing.com/blog/page/18) <https://www.biostratamarketing.com/blog/page/17>

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