---
title: The latest news, insights and tips in the worlds of science and marketing (22)
description: (22)
---

[![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com)

- Services
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
  #### Access a service
  
    - [Strategy, research & planning
      
      
      
      ](https://www.biostratamarketing.com/services/strategy-planning/)
    - [Science writing & content creation
      
      
      
      ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/)
    - [Creative design
      
      
      
      ](https://www.biostratamarketing.com/services/creative-design/)
    - [Digital marketing
      
      
      
      ](https://www.biostratamarketing.com/services/digital-marketing/)
    - [Public relations
      
      
      
      ](https://www.biostratamarketing.com/services/public-relations/)
    - [Paid media & advertising
      
      
      
      ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising)
  
  
  #### Achieve a goal
  
    - [Brand awareness
      
      
      
      ](https://www.biostratamarketing.com/services/brand-awareness)
    - [Lead generation
      
      
      
      ](https://www.biostratamarketing.com/services/lead-generation)
    - [Lead nurturing 
      
      
      
      ](https://www.biostratamarketing.com/services/lead-nurturing)
    - [Sales enablement
      
      
      
      ](https://www.biostratamarketing.com/services/sales-enablement)
    - [Inbound marketing
      
      
      
      ](https://www.biostratamarketing.com/inbound-marketing/)
  
  
  #### Complete a project
  
    - [Brand your company
      
      
      
      ](https://www.biostratamarketing.com/services/brand-your-company)
    - [Launch a new product
      
      
      
      ](https://www.biostratamarketing.com/services/launch-a-new-product)
    - [Develop a website
      
      
      
      ](https://www.biostratamarketing.com/services/develop-a-website)
    - [Tradeshow support
      
      
      
      ](https://www.biostratamarketing.com/services/tradeshow-support)
- Sectors
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
    - [Biotech
      
      
      
      ](https://www.biostratamarketing.com/sectors/biotech-marketing-services)
    - [Contract Manufacturing
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services)
    - [Instruments, tools & reagents
      
      
      
      ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services)
    - [Clinical Diagnostics
      
      
      
      ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services)
    - [Informatics & Software
      
      
      
      ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services)
    - [Industry associations
      
      
      
      ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services)
    - [Contract Research
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services)
    - [Fine chemicals & APIs
      
      
      
      ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services)
- [ About us
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/about-us/)
- [ Case studies
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/case-studies)
- Resources
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
    - [Blog
      
      
      
      ](https://www.biostratamarketing.com/blog)
    - [Guides, tools and templates
      
      
      
      ](https://www.biostratamarketing.com/resources)
    - [Marketing budget calculator
      
      
      
      ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget)
    - [Featured eBook: Strategy
      
      
      
      ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies)
    - [Featured eBook: SEO
      
      
      
      ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo)
    - [Featured webinar: AI
      
      
      
      ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar)

# Blog, news & insights

[All Topics](https://www.biostratamarketing.com/blog) [Marketing](https://www.biostratamarketing.com/blog/topic/marketing) [Public Relations](https://www.biostratamarketing.com/blog/topic/public-relations) [Sales](https://www.biostratamarketing.com/blog/topic/sales) [Artificial Intelligence](https://www.biostratamarketing.com/blog/topic/artificial-intelligence) [Science](https://www.biostratamarketing.com/blog/topic/science) [Industry Insight](https://www.biostratamarketing.com/blog/topic/industry-insight) [Leadership](https://www.biostratamarketing.com/blog/topic/leadership) [Careers](https://www.biostratamarketing.com/blog/topic/careers) [News](https://www.biostratamarketing.com/blog/topic/news)

Filter by Topic

![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/dropdown-arrow.svg)

[All Topics](https://www.biostratamarketing.com/blog) [Marketing](https://www.biostratamarketing.com/blog/topic/marketing) [Public Relations](https://www.biostratamarketing.com/blog/topic/public-relations) [Sales](https://www.biostratamarketing.com/blog/topic/sales) [Artificial Intelligence](https://www.biostratamarketing.com/blog/topic/artificial-intelligence) [Science](https://www.biostratamarketing.com/blog/topic/science) [Industry Insight](https://www.biostratamarketing.com/blog/topic/industry-insight) [Leadership](https://www.biostratamarketing.com/blog/topic/leadership) [Careers](https://www.biostratamarketing.com/blog/topic/careers) [News](https://www.biostratamarketing.com/blog/topic/news)

[![](https://www.biostratamarketing.com/hubfs/BioStrata_Science_memes_35_1.jpg)

## Happydase

Got those winter blues? Worry not, the weekend is nigh and the bar-ometre is looking promising....

Read more

Ricardo Randall  Science

](https://www.biostratamarketing.com/blog/happydase)

[![](https://www.biostratamarketing.com/hubfs/Ebook_intro_blog.png)

## The 7 step guide to creating a strategic marketing plan [free ebook]

Paul AveryMarketing

](https://www.biostratamarketing.com/blog/the-7-step-guide-to-creating-a-strategic-marketing-plan-free-ebook)

[![Content marketing written on a notepad](https://www.biostratamarketing.com/hubfs/Blog_images/Content%20marketing%20written%20on%20note%20pad%20%28comp%29.jpg)

## 7 reasons why content marketing is a good fit for the life science sector

Paul AveryMarketing

](https://www.biostratamarketing.com/blog/7-reasons-why-content-marketing-is-a-good-fit-for-the-life-science-sector)

[![Santa clones cartoon](https://www.biostratamarketing.com/hubfs/Blog_images/BioStrata_Science_memes_32_1%20%28comp%29.jpg)

## Santa clones

Neha KarlScience

](https://www.biostratamarketing.com/blog/santa-clones)

[![](https://www.biostratamarketing.com/hubfs/BioStrata_Science_memes_27.jpg)

## Too cool for school

Michelle RickettsScience

](https://www.biostratamarketing.com/blog/too-cool-for-school)

[![](https://www.biostratamarketing.com/hs-fs/hubfs/Baidu.jpg?t=1447248080701&width=500)

## An introduction to Baidu – China’s leading search engine

Craig TownsendMarketing

](https://www.biostratamarketing.com/blog/an-introduction-to-baidu-china-s-leading-search-engine)

[![](https://www.biostratamarketing.com/hs-fs/hubfs/shutterstock_173060906.jpg?t=1446732174438&width=400&height=400)

## The light touch of synthetic biology

Helen Stewart-MillerScience

](https://www.biostratamarketing.com/blog/the-light-touch-of-synthetic-biology)

[![](https://www.biostratamarketing.com/hubfs/BioStrata_Science_memes_23_1.jpg)

## Elementary dress code

Neha KarlScience

](https://www.biostratamarketing.com/blog/elementary-dress-code)

[![](https://www.biostratamarketing.com/hubfs/8128832909_7c4ab030da_o.jpg)

## Ignoble Ig Nobel Prizes 2015

Michelle RickettsScience

](https://www.biostratamarketing.com/blog/ignoble-ig-nobel-prizes-2015)

[![](https://www.biostratamarketing.com/hubfs/Blog_images/SOIM15-cover.png)

## Why sales and marketing must work together to win at inbound marketing (free market report)

Paul AveryMarketing

](https://www.biostratamarketing.com/blog/why-sales-and-marketing-must-work-together-to-win-at-inbound-marketing-free-market-report)

<https://www.biostratamarketing.com/blog/page/21> [20](https://www.biostratamarketing.com/blog/page/20) [21](https://www.biostratamarketing.com/blog/page/21) [22](https://www.biostratamarketing.com/blog/page/22) [23](https://www.biostratamarketing.com/blog/page/23) [24](https://www.biostratamarketing.com/blog/page/24) <https://www.biostratamarketing.com/blog/page/23>

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