---
title: The latest news, insights and tips in the worlds of science and marketing (23)
description: (23)
---

[![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com)

- Services
  
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  #### Access a service
  
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      ](https://www.biostratamarketing.com/services/strategy-planning/)
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      ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/)
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    - [Brand your company
      
      
      
      ](https://www.biostratamarketing.com/services/brand-your-company)
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      ](https://www.biostratamarketing.com/services/launch-a-new-product)
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      ](https://www.biostratamarketing.com/services/tradeshow-support)
- Sectors
  
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    - [Biotech
      
      
      
      ](https://www.biostratamarketing.com/sectors/biotech-marketing-services)
    - [Contract Manufacturing
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services)
    - [Instruments, tools & reagents
      
      
      
      ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services)
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      ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services)
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      ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services)
    - [Industry associations
      
      
      
      ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services)
    - [Contract Research
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services)
    - [Fine chemicals & APIs
      
      
      
      ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services)
- [ About us
  
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- [ Case studies
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
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- Resources
  
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      ](https://www.biostratamarketing.com/blog)
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    - [Marketing budget calculator
      
      
      
      ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget)
    - [Featured eBook: Strategy
      
      
      
      ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies)
    - [Featured eBook: SEO
      
      
      
      ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo)
    - [Featured webinar: AI
      
      
      
      ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar)

# Blog, news & insights

[All Topics](https://www.biostratamarketing.com/blog) [Marketing](https://www.biostratamarketing.com/blog/topic/marketing) [Public Relations](https://www.biostratamarketing.com/blog/topic/public-relations) [Sales](https://www.biostratamarketing.com/blog/topic/sales) [Artificial Intelligence](https://www.biostratamarketing.com/blog/topic/artificial-intelligence) [Science](https://www.biostratamarketing.com/blog/topic/science) [Industry Insight](https://www.biostratamarketing.com/blog/topic/industry-insight) [Leadership](https://www.biostratamarketing.com/blog/topic/leadership) [Careers](https://www.biostratamarketing.com/blog/topic/careers) [News](https://www.biostratamarketing.com/blog/topic/news)

Filter by Topic

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[All Topics](https://www.biostratamarketing.com/blog) [Marketing](https://www.biostratamarketing.com/blog/topic/marketing) [Public Relations](https://www.biostratamarketing.com/blog/topic/public-relations) [Sales](https://www.biostratamarketing.com/blog/topic/sales) [Artificial Intelligence](https://www.biostratamarketing.com/blog/topic/artificial-intelligence) [Science](https://www.biostratamarketing.com/blog/topic/science) [Industry Insight](https://www.biostratamarketing.com/blog/topic/industry-insight) [Leadership](https://www.biostratamarketing.com/blog/topic/leadership) [Careers](https://www.biostratamarketing.com/blog/topic/careers) [News](https://www.biostratamarketing.com/blog/topic/news)

[![](https://www.biostratamarketing.com/hubfs/Data_to_insight_blog.jpg)

## From data to insight: how to use your web analytics to improve your marketing

Google analytics is a powerful tool, and once you’ve had a chance to learn its main functions, it...

Read more

Craig Townsend  Marketing

](https://www.biostratamarketing.com/blog/from-data-to-insight-how-touse-your-web-analytics-to-improve-your-marketing)

[![](https://www.biostratamarketing.com/hubfs/BioStrata_Science_memes_29_.jpg)

## Cell-fie

Neha KarlScience

](https://www.biostratamarketing.com/blog/cell-fie)

[![](https://www.biostratamarketing.com/hubfs/BioStrata_Science_memes_34_2.jpg)

## Scientist top trumps 3

Michelle RickettsScience

](https://www.biostratamarketing.com/blog/scientist-top-trumps-3)

[![](https://www.biostratamarketing.com/hubfs/shutterstock_207250618.jpg)

## How to improve social media performance across every metric

Neha KarlMarketing

](https://www.biostratamarketing.com/blog/how-to-improve-social-media-performance-across-every-metric)

[![](https://www.biostratamarketing.com/hubfs/Golgi.png)

## Return to sender

Bill HinchenScience

](https://www.biostratamarketing.com/blog/return-to-sender)

[![](https://www.biostratamarketing.com/hubfs/Social_media_1.png)

## How we tripled social media performance across every metric (and how you can too)

Neha KarlMarketing

](https://www.biostratamarketing.com/blog/how-we-tripled-social-media-performance-across-every-metric-and-how-you-can-too)

[![](https://www.biostratamarketing.com/hubfs/shutterstock_189811220.jpg)

## How to plan effectively for life science conferences, trade shows and exhibitions

Laurence LamarcqMarketing

](https://www.biostratamarketing.com/blog/how-to-plan-effectively-for-life-science-conferences-events-trade-shows-and-exhibitions)

[![](https://www.biostratamarketing.com/hubfs/8334714234_17cb9c75c6_z.jpg)

## How and why you need to set SMART marketing goals

Carolyn ButchersMarketing

](https://www.biostratamarketing.com/blog/how-and-why-to-set-smart-marketing-goals)

[![](https://www.biostratamarketing.com/hubfs/shutterstock_113117689.jpg)

## How life science companies can make the most out of PPC

Craig Townsend

](https://www.biostratamarketing.com/blog/how-life-science-companies-can-make-the-most-out-of-ppc)

[![](https://www.biostratamarketing.com/hubfs/shutterstock_166292795.jpg)

## Improve your marketing by using better segmentation to personalise the message

Neha KarlMarketing

](https://www.biostratamarketing.com/blog/improve-your-marketing-by-using-better-segmentation-to-personalise-the-message)

<https://www.biostratamarketing.com/blog/page/22> [21](https://www.biostratamarketing.com/blog/page/21) [22](https://www.biostratamarketing.com/blog/page/22) [23](https://www.biostratamarketing.com/blog/page/23) [24](https://www.biostratamarketing.com/blog/page/24) [25](https://www.biostratamarketing.com/blog/page/25) <https://www.biostratamarketing.com/blog/page/24>

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