--- title: BioStrata Marketing - NanoImaging Services Case Study description: Learn how we supported growth at NanoImaging Services through customer-centric content creation. --- [![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com) - Services ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) #### Access a service - [Strategy, research & planning ](https://www.biostratamarketing.com/services/strategy-planning/) - [Science writing & content creation ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/) - [Creative design ](https://www.biostratamarketing.com/services/creative-design/) - [Digital marketing ](https://www.biostratamarketing.com/services/digital-marketing/) - [Public relations ](https://www.biostratamarketing.com/services/public-relations/) - [Paid media & advertising ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising) #### Achieve a goal - [Brand awareness ](https://www.biostratamarketing.com/services/brand-awareness) - [Lead generation ](https://www.biostratamarketing.com/services/lead-generation) - [Lead nurturing ](https://www.biostratamarketing.com/services/lead-nurturing) - [Sales enablement ](https://www.biostratamarketing.com/services/sales-enablement) - [Inbound marketing ](https://www.biostratamarketing.com/inbound-marketing/) #### Complete a project - [Brand your company ](https://www.biostratamarketing.com/services/brand-your-company) - [Launch a new product ](https://www.biostratamarketing.com/services/launch-a-new-product) - [Develop a website ](https://www.biostratamarketing.com/services/develop-a-website) - [Tradeshow support ](https://www.biostratamarketing.com/services/tradeshow-support) - Sectors ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Biotech ](https://www.biostratamarketing.com/sectors/biotech-marketing-services) - [Contract Manufacturing ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services) - [Instruments, tools & reagents ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services) - [Clinical Diagnostics ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services) - [Informatics & Software ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services) - [Industry associations ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services) - [Contract Research ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services) - [Fine chemicals & APIs ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services) - [ About us ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/about-us/) - [ Case studies ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/case-studies) - Resources ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Blog ](https://www.biostratamarketing.com/blog) - [Guides, tools and templates ](https://www.biostratamarketing.com/resources) - [Marketing budget calculator ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget) - [Featured eBook: Strategy ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies) - [Featured eBook: SEO ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo) - [Featured webinar: AI ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar) ![Decorative shape](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Shapes/hero-logo-mark.svg) ### Case study # Stimulating lead generation at NanoImaging Services via customer-centric content creation ![Case study (1)](https://www.biostratamarketing.com/hs-fs/hubfs/Case%20study%20(1).jpg?width=694&height=364&name=Case%20study%20(1).jpg) ![Decorative shape](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Shapes/light-shape-1.svg) ## The Challenge When we first engaged with NanoImaging Services, the company was already growing quickly. To fuel further expansion, the team were keen to reach new markets and customers. As part of communicating the company's value proposition to these new customer segments, the client team was looking to create various customer-centric marketing materials that would resonate and encourage prospects to enter NanoImaging's sales process.   ## The Solution BioStrata worked with NanoImaging Services to plan and [deliver multiple pieces of content](https://www.biostratamarketing.com/services/content-creation/) to sit at the core of their lead generation campaigns, including their first eBook. Our team of life science marketing experts developed copy and design that was technically accurate, as well as persuasive and visually engaging. > "We had a really trusted external partner that could focus on the highest priority things that we really didn't have the capacity to insource ourselves." > > Melanie Adams-Cioaba, Director of Business Development *([Watch the testimonial video below](https://www.biostratamarketing.com/case-studies/content-creation-case-study#Video) to hear more from Melanie)*   ## The Results The new content drove a high number of conversions. The company also began to see these leads move through their sales funnel into contract stage at a faster rate than previously experienced. > "I really appreciated all of the support and the effort and the guidance that we received because it really was invaluable and a lot of fun!" > > Melanie Adams-Cioaba, Director of Business Development ![Decorative shape](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Shapes/dark-shape-1.svg) ### **Hear directly from Melanie Adams-Cioaba in the video below as she describes her experience working with BioStrata. **     ![Grey logo](https://www.biostratamarketing.com/hubfs/Blend%202021/Pages/Home/feature_image_logo_grey.svg) ## Get started today We can help you craft and execute a winning marketing plan. Get in touch with our team to get started today. [ Contact us ](https://www.biostratamarketing.com/contact-us/)