Public relations (PR) can help you build your life science brand in a cost-effective way. Effective life science PR relies on crafting a compelling story and leveraging a range of channels to expand your reach and deliver your message. Consistency and frequency are essential.
Our team can help get you featured in all the right trade magazines and web portals, partner with industry key opinion leaders, select the right events to attend, and enhance your credibility through expert content creation.
With so many outlets to choose from, it can be hard to know which publications, online portals, tradeshows and other media channels are best for reaching your specific audience (and which outlets have the most credibility, reach and influence).
When it comes to things like gaining media coverage, attracting key opinion leaders, and securing speaker slots, personal relationships and the trust of the media are often critical factors (otherwise your emails/calls may never be answered, leading to poor results).
It’s also essential to have a compelling story to tell that is laser-focussed on your key messages. This should be delivered by media-trained spokespeople in your team who can transmit these messages with gusto and know how to work with difficult questions.
Finding an agency with the scientific, sector and knowledge to get great media exposure is not easy. Fortunately, our team has the skills and relationships you need.
Many of our PR team have been working with the life science trade and wider corporate media for over 20 years (as well as all the trade show organisers). We’re liked, respected and trusted by the media (so when we pitch an idea or story, they tend to listen).
Our team includes a range of ex-scientists with backgrounds spanning across industry and academia. You won’t spend hours trying to explain your offering or audience to us, we’ll just get it. We'll use this knowledge help you craft a compelling story that gets attention.
First, we’ll work with you to define what success looks like. Then we’ll collaborate to achieve the coverage, reach and exposure you need to drive awareness, change perceptions and deliver commercial success for your business.
We’ll help you create your PR and media strategy, including defining your high-priority target audiences, publications, tradeshows and more.
We’ll develop your key messages and talking points to help you tell an effective story. We’ll also train your key spokespeople to effectively deliver these messages during interviews.
We’ll create and use materials such as press releases, videos and FAQ documents to pitch the press and secure coverage. We’ll also manage all ongoing interview requests and article placements.
Many placements involve the creation of “contributed editorial” – these articles are authored by your team, but written by us to save you time and effort. We can also create other assets such as infographics etc., as required.
AnteoTech, a surface-management technology company, wanted to increase brand awareness in the life science space using public relations, as it was looking to secure a partner to support the commercialisation of its innovative COVID-19 antigen rapid test.
BioStrata worked with AnteoTech to craft a press engagement strategy designed to secure targeted life science and business media coverage. Press releases, social posts and strategic media follow up were used to further amplify awareness and reach.
Several device manufacturers contacted AnteoTech as a direct result of seeing the news, and within 6 months an agreement was signed with a European partner to facilitate commercialisation and large-scale manufacturing of the test.