--- title: Statistics 101 description: Statistics can be fun, as our latest comic shows! image: https://www.biostratamarketing.com/hs-fs/file-2610330378-jpg/blog-files/poisson-distribution1.jpg --- [![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com) - Services ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) #### Access a service - [Strategy, research & planning ](https://www.biostratamarketing.com/services/strategy-planning/) - [Science writing & content creation ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/) - [Creative design ](https://www.biostratamarketing.com/services/creative-design/) - [Digital marketing ](https://www.biostratamarketing.com/services/digital-marketing/) - [Public relations ](https://www.biostratamarketing.com/services/public-relations/) - [Paid media & advertising ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising) #### Achieve a goal - [Brand awareness ](https://www.biostratamarketing.com/services/brand-awareness) - [Lead generation ](https://www.biostratamarketing.com/services/lead-generation) - [Lead nurturing ](https://www.biostratamarketing.com/services/lead-nurturing) - [Sales enablement ](https://www.biostratamarketing.com/services/sales-enablement) - [Inbound marketing ](https://www.biostratamarketing.com/inbound-marketing/) #### Complete a project - [Brand your company ](https://www.biostratamarketing.com/services/brand-your-company) - [Launch a new product ](https://www.biostratamarketing.com/services/launch-a-new-product) - [Develop a website ](https://www.biostratamarketing.com/services/develop-a-website) - [Tradeshow support ](https://www.biostratamarketing.com/services/tradeshow-support) - Sectors ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Biotech ](https://www.biostratamarketing.com/sectors/biotech-marketing-services) - [Contract Manufacturing ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services) - [Instruments, tools & reagents ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services) - [Clinical Diagnostics ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services) - [Informatics & Software ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services) - [Industry associations ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services) - [Contract Research ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services) - [Fine chemicals & APIs ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services) - [ About us ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/about-us/) - [ Case studies ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/case-studies) - Resources ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Blog ](https://www.biostratamarketing.com/blog) - [Guides, tools and templates ](https://www.biostratamarketing.com/resources) - [Marketing budget calculator ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget) - [Featured eBook: Strategy ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies) - [Featured eBook: SEO ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo) - [Featured webinar: AI ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar) ![shape](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/hero-logo-mark%20(1)-2.svg) # Statistics 101 29 August 2014| by [Bill Hinchen](https://www.biostratamarketing.com/blog/author/bill-hinchen) [Science](https://www.biostratamarketing.com/blog/topic/science) ![](https://www.biostratamarketing.com/hs-fs/file-2610330378-jpg/blog-files/poisson-distribution1.jpg) [![arrow-left](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/nav-arrow-down.svg)back to blog](https://www.biostratamarketing.com/blog) It's time for some more Friday fun! So far we've examined [toxicological testing](https://biostratamarketing.com/geekery/toxicology-101/) and the use of perhaps less than conventional [model organisms](https://biostratamarketing.com/science/lab-test-dummies/) in the lab. But what would science be without statistics? Well, it'd mainly be a lot of arguments, but the point is that understanding statistics is important, so here's a look at distributions. There's definitely something fishy about this data...   [![Poisson distribution](https://www.biostratamarketing.com/hs-fs/file-2610330378-jpg/blog-files/poisson-distribution1.jpg)](https://biostratamarketing.com/wp-content/uploads/2014/08/Poisson-distribution1.jpg)   ### Adding a little entertainment to your marketing Getting people's attention is best achieved through a combination of being informative and entertaining. Being creative with your knowledge, and showing your target audience that you understand their needs is what really sets good content marketers apart from the crowd. If you’d like to learn more about how [we regularly work with our clients](https://biostratamarketing.com/services/content-creation/) to achieve this, via everything from comics like the above to infographics, animations, blogs, whitepapers and more, [get in touch now.](https://biostratamarketing.com/contact-us/)   [I'd like advice on marketing strategy](https://biostratamarketing.com/contact-us)   ## Related Posts [![Scientists on Standby Covid-19 portal](https://www.biostratamarketing.com/hubfs/image004-1.png) ### Scientists on Standby portal launched to support the recruitment of overflow resource for the testing of COVID-19 Clare Russell Science ](https://www.biostratamarketing.com/blog/scientists-on-standby-portal-launched-to-support-covid-19) [![](https://www.biostratamarketing.com/hubfs/shutterstock_568593238_resized%20for%20BioS%20blog.png) ### So much science, so little time (Winter 2020 edition). BioStrata Team Science ](https://www.biostratamarketing.com/blog/so-much-science-so-little-time-winter-2020-edition) [![shutterstock_image_edited for blog](https://www.biostratamarketing.com/hubfs/shutterstock_image_edited%20for%20blog.png) ### So much science, so little time (Autumn 2019 edition). Rachael Young Science ](https://www.biostratamarketing.com/blog/so-much-science-so-little-time-autumn-2019-edition) [![arrow-left](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/nav-arrow-down.svg)back to blog](https://www.biostratamarketing.com/blog) #### Sign up for our newsletter Subscribe #### Sign up for our newsletter ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Bill Hinchen", "url" : "https://www.biostratamarketing.com/blog/author/bill-hinchen" }, "datePublished" : "2014-08-29T14:49:05.000Z", "headline" : "Statistics 101", "image" : [ "https://www.biostratamarketing.com/hs-fs/file-2610330378-jpg/blog-files/poisson-distribution1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.biostratamarketing.com/blog/geekery/statistics-101", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.biostratamarketing.com/hubfs/social-suggested-images/BioStrata-Logo-e1395859629330-11.png" }, "name" : "BioStrata Ltd" } } ```