A company's website is arguably its most powerful marketing and sales tool. Sadly, most life science companies are not realising the full potential of this important asset for generating awareness, leads and customers. We can help.
Our team combines the writing, design and development skills with the sector-specific knowledge needed to deliver a world-class life science website.
Your website needs to explain who you serve, the problems you solve, and why you’re uniquely positioned to help. This must be achieved while also getting the right balance of clarity, brevity, technical accuracy and persuasiveness.
Websites are not just about messaging. You also need to ensure the keywords you use and the technical aspects of your website are optimised for search engines. That way, you’ll attract more potential customers from sites like Google.
Your website must also be easy to use and navigate, so that visitors can rapidly find the information they need. Each page should be logically structured with a clear call to action (e.g. drive sales requests, lead conversions, subscriber sign-ups etc.).
Finding an agency with the scientific, strategic, content and web design experience needed to create a world-class website can be challenging. Fortunately, you’re in the right place.
Your website can be your most effective marketing and sales tool, but only if it is laser-focussed to deliver on your commercial objectives. Our strategic process is built to ensure your website looks impressive and also performs at the highest level.
Our team has the skills needed to create clear and compelling copy for your website without sacrificing technical accuracy. We’re also experts in website conversion rate optimisation and SEO, so we’ll also write with these factors in mind.
Website production requires access to talented digital designers and website developers. We work with a range of world-class partners in these areas to deliver websites across a range of platforms, including Wordpress and HubSpot CMS.
Our team of strategists will help set the goals of the project, plan your sitemap based on your target audiences, create your SEO strategy and prioritize which content to include on your site (including conducting additional research throughout the process, as required).
Our technical and creative copywriters will develop the copy for your site, starting with the homepage. We’ll seek frequent input and approvals from your team as we create each page, to ensure we remain aligned as content creation progresses.
With the copy defined, we’ll move into design and then build. For speed, copywriting, design and build will often occur simultaneously, as appropriate. We’ll request input and approval on the design of each page, before it then moves into build.
With all of the pages built, we test the site and make any last tweaks ahead of launch. We can also help with the technical aspects of launch like the setup of web analytics tools, HubSpot setup, DNS migration etc.
Need a new website that’s been custom built to generate more leads, customers and revenue? We can help. Contact us to get started.
PhoenixBio needed a new website to better communicate its ground-breaking humanized liver animal model & research services to an international audience in a more universally accessible way, with a fresh website design, SEO-optimised copy, improved user experience and clear calls to action.
BioStrata worked with PhoenixBio to understand its audience, products, services and the global market to set the strategy and generate the copy for the website. We partnered with our long-term industry colleagues, Blend, to deliver the impactful design and build.
The new website has resulted in a x4 increase in the number of keywords ranking in the 1-5 positions on Google, and PhoenixBio can now track traffic and other key visitor data in real-time. The website can be seen directly at www.phoenixbio.com and is also now featured on the HubSpot Inspire Gallery.
A strong website can help you stand out from the competition, attract more visitors, generate more leads and drive better commercial results. Contact us to get started on your new website.