Paid ads are often the fastest way to reach a large audience, whether you are launching a new product, expanding into a new market, looking to generate new customers, or grow market share.
We can help you plan, create and manage paid ad programs across multiple channels including the trade media, search engines (e.g. Google Ads), display networks, social media platforms and more.
How can you reach scientists across academia and industry? Pharma dealmakers? Healthcare providers, regulatory bodies and reimbursers? Should you use Google Ads and paid social, or partner with the trade media (e.g. banner ads, webinars, eBlasts, print ads etc.)? So many options... but if you get the wrong mix, you could quickly and easily burn through your budget.
Communicating key messages in the life sciences is not easy. You have to get the right balance of technical and persuasive messaging, both in your ads and promotional copy (e.g. emailers), but also within the content offers you create (e.g. webinars, whitepapers, eBooks, application notes, brochures etc.).
Successful life science paid media programs are often multichannel. Many companies also run multiple campaigns to promote a number of products and services... all at the same time. This can add up to more data collection, analysis and project management work than most companies realise.
Effective paid programs start with clear goals and KPIs, tracked using systems that report on key metrics like impressions, clicks, cost-per-lead, cost-per-customer, revenue-per-customer and more. Then you need to synthesise and integrate this data to improve performance in the future.
Finding an agency with the life-science specific knowledge needed to select the right media channels and create compelling ads and content is not easy. Fortunately, our team has the creative, technical and sector-specific skills you need to generate awareness, leads and sales.
We've worked across many large multichannel paid media programs that include Google Ads, paid social ads, trade media ads, print ads, tradeshow sponsorships and more. We know which channels generate the best results and lowest cost-per-result across a wide range of life science verticals.
Our team includes staff with a range of B2B marketing backgrounds, as well as a number of ex-scientists that have worked across industry and academia. You won’t spend hours trying to explain your offering or audience to us, we’ll just get it. We combine this with deep marketing knowledge to build world-class paid media programs.
While many agencies offer experience in industry-agnostic channels like Google Ads and paid social , few agencies can match our deep understanding of the life science trade media. We know which options are available, how much they cost, which get the best results, and how to create packages of activity that get the best value.
We’ll work with you to define your target audience(s), research the paid media options available, and then build a detailed paid media plan to generate the results you are looking for.
We’ll help develop your key messages (e.g. benefits, features, proof points). Where required, we'll take you through our design concepting process to help give your campaigns a fresh and memorable visual impact.
Our writing and design teams can create all of your ad assets (e.g. banners, Google Ads, eblasts etc.), as well as any content assets needed to help promote your expertise and products (e.g. webinars, whitepapers, infographics etc.).
We've managed a wide range of programs, big and small. We can: create ad assets, manage paid social and search engine programs, liaise with trade media partners, gather results, report key trends, provide recommendations to improve performance, and more.
One of our clients looked to BioStrata to help plan, execute and manage a paid media program to help support the launch of a new software product targeting audiences across Europe and North America. The onus was on finely targeting the right audience to generated high quality leads at an attractive cost-per-lead.
The BioStrata team created the messaging for the campaign. We also developed the ad creative and copy, as well as a supporting materials including webinars, whitepapers, social posts and landing pages. This content (and other offers) were promoted across a range of digital channels, with BioStrata managing the trade media aspect of the campaign (banner ads, newsletter sponsorships, eblasts and webinars).
Working together with the client, we vastly exceeded the KPIs agreed for the program. From the trade media program alone, we generated nearly 1000 raw leads, of which over 300 went on to become sales qualified leads. From these leads, the client expected to generate over $2million in sales, delivering a return on investment of over 20x (this includes both ad fees and BioStrata fees).
Our team can help you use paid media across social, search, display networks and the trade media to generate awareness, leads and customers. Get in touch to learn more.