Fail to plan, plan to fail. You need to truly understand your customers, market and competitors to create a marketing strategy that will capture the attention of your prospects and differentiate you in the market. If you do this well, you’ll own the market. If you don’t, your competitors will.
Our marketing strategists can help you gather the insights and build the plan you need to reduce the risk of failure and generate the best results.
Market research, message development and marketing planning are unique disciplines that rely on significant experience. You’ll need access to dedicated experts to get the best results.
Many strategic projects have a fixed duration and are carried out infrequently, so it can make sense to outsource the work as needs dictate, rather than hiring a team of internal strategists.
If you are fortunate enough to have internal strategy experts, outsourced suppliers can still add value by helping to overcome internal resource bottlenecks and providing additional ideas.
We have the blend of marketing and technical expertise needed to develop effective strategies in the life science sector.
Our team has over a century of combined experience in life science marketing, supporting over 200 companies. We’ll bring that knowledge to help you understand your market, define your message and get the best commercial results.
With a blend of ex-scientists and marketers, we know how your customers think - some of us used to be them. We’ll bring unique, informed insights to your strategy process, saving you time and effort.
Our team is spread across the USA, UK and Europe and we’ve worked with companies from across the world, including China, Europe and North America. We’ll use our experience to help you succeed at home and abroad.
We’ll use a range of tools to understand where you fit in the market, including customer interviews, focus groups, market surveys, internal workshops, competitor analysis and more.
We’ll craft the perfect message for you, built upon activities such as value proposition development, messaging platforms, and buyer persona creation.
We’ll build a content strategy that drives your prospects through their buying journey, from awareness through to consideration and decision.
We’ll use our integrated marketing knowledge to create a multichannel marketing plan, built to deliver the best commercial results for your business.
Protagen Diagnostics wanted to reinvigorate its brand and reposition its offering to appeal to a wider range of target audiences, including pharma, biotech, diagnostic developers and healthcare providers.
Our team conducted customer interviews, internal workshops and desktop competitor research to crystallize the pain points and unmet needs in the market. We used this intel to define a new value proposition and messaging strategy that would be compelling, credible and differentiated.
Brand execution involved a full creative and content redesign across all of Protagen’s internal and customer-facing materials, including a new website. We also created and executed a tactical communications plan to launch the rebrand and take Protagen’s new messages to market.