Life Science Marketing Strategy & Planning Services

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OUR SERVICES

Strategy, research & planning

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Science writing & content creation

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Creative design

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Digital marketing

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Public relations

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Inbound marketing

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Brand awareness

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Lead generation

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Lead nurturing

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Sales enablement

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Brand your company

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Launch a new product

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Develop a website

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Tradeshow support

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The need for effective marketing strategy

Fail to plan, plan to fail. You need to truly understand your customers, market and competitors to create a marketing strategy that will capture the attention of your prospects and differentiate you in the market. If you do this well, you’ll own the market. If you don’t, your competitors will.

Our marketing strategists can help you gather the insights and build the plan you need to reduce the risk of failure and generate the best results.

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The challenges of building a marketing strategy

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Accessing the specialist skills required

Market research, message development and marketing planning are unique disciplines that rely on significant experience. You’ll need access to dedicated experts to get the best results.

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Easily resourcing one-off projects

Many strategic projects have a fixed duration and are carried out infrequently, so it can make sense to outsource the work as needs dictate, rather than hiring a team of internal strategists.

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Tapping into valuable external insights

If you are fortunate enough to have internal strategy experts, outsourced suppliers can still add value by helping to overcome internal resource bottlenecks and providing additional ideas.

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The BioStrata solution

We have the blend of marketing and technical expertise needed to develop effective strategies in the life science sector.

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150 years of life science experience

Our team has over a century of combined experience in life science marketing, supporting over 200 companies. We’ll bring that knowledge to help you understand your market, define your message and get the best commercial results.

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We understand your customers

With a blend of ex-scientists and marketers, we know how your customers think - some of us used to be them. We’ll bring unique, informed insights to your strategy process, saving you time and effort.

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We have a global reach

Our team is spread across the USA, UK and Europe and we’ve worked with companies from across the world, including China, Europe and North America. We’ll use our experience to help you succeed at home and abroad.

Full range of strategic services

Step 1

Market research and insight

We’ll use a range of tools to understand where you fit in the market, including customer interviews, focus groups, market surveys, internal workshops, competitor analysis and more.

Step 2

Positioning and messaging

We’ll craft the perfect message for you, built upon activities such as value proposition development, messaging platforms, and buyer persona creation.

Step 3

Content strategy

We’ll build a content strategy that drives your prospects through their buying journey, from awareness through to consideration and decision.

Step 4

Tactical marketing planning

We’ll use our integrated marketing knowledge to create a multichannel marketing plan, built to deliver the best commercial results for your business.

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Case study

Building and executing a new brand strategy for Protagen Diagnostics

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Challenge

Protagen Diagnostics wanted to reinvigorate its brand and reposition its offering to appeal to a wider range of target audiences, including pharma, biotech, diagnostic developers and healthcare providers.

Solution

Our team conducted customer interviews, internal workshops and desktop competitor research to crystallize the pain points and unmet needs in the market. We used this intel to define a new value proposition and messaging strategy that would be compelling, credible and differentiated.

Results

Brand execution involved a full creative and content redesign across all of Protagen’s internal and customer-facing materials, including a new website. We also created and executed a tactical communications plan to launch the rebrand and take Protagen’s new messages to market.

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Get started today

We can help you craft a winning marketing strategy. Contact us to get started.