Life science marketers are often tasked with generating as many leads as possible. But which channels will be effective? What messages will resonate most? And how can you get the best results… especially when budgets and reputations are at stake?
We have 150 years of combined experience helping life science companies generate leads using a wide mix of tactics and channels. Work with us and we’ll help get you the leads you need.
Scientists, healthcare providers and other life science pros are tough audiences to engage and persuade. They value access to data, facts and proof points, so you must deliver technically accurate content and “no fluff” messaging if you want to earn their attention and trust.
The explosion in marketing channels means we can reach life science pros in multiple ways (e.g. tradeshows, search ads, social media, email marketing, and more). However, success via each channel requires unique skills, knowledge and content approaches. It’s also hard to know which mix will get the best results.
You could build an internal team of specialists in each discipline (e.g. writing, design, development, SEO, paid ads etc.) to deliver these multi channel programs. But this can be time-consuming and expensive. You’ll also need to invest time in managing, training and mentoring everyone you add to your team.
Finding a supplier with the right blend of marketing and life science expertise to deliver leads in a cost-effective way is not easy. We have the skills you need.
Our team has over a century of combined experience supporting over 200 life science companies. We’ll use all of this expertise to create a lead generation plan customised to your needs, vertical markets and goals.
Our team of writers, designers, paid ad specialists, social media gurus and SEO experts can help you quickly build and scale lead generation campaigns across a wide range of tactics and channels. We can also advise on which will work best for you.
Creating compelling, persuasive and accurate scientific content requires a unique blend of technical, storytelling and writing skills, delivered by professional writers. Our talented team delivers for clients across a wide range of topics, audiences and content formats.
Our team of strategists will undertake a situation analysis, where we’ll review your key goals and audiences, as well as the performance of your current tactics to see how your marketing mix could be optimised to boost lead generation.
We combine the info we collect in step 1 with knowledge generated from working with hundreds of life science and B2B companies to build a customised lead generation plan just for you.
Our integrated strategy and execution teams can manage and deliver every part of a multi-channel program on your behalf. We can also dovetail with your internal team and share the workload between us, if you would prefer.
Want to explore how this process could help you get better lead generation results? Then contact us today.
Aptuit, a Contract Research Organisation supporting pharma and biotech with drug discovery and development was keen to shift away from traditional marketing tactics to help kickstart lead generation using inbound methods.
BioStrata worked closely with the internal Aptuit marketing team to plan and execute a new inbound marketing strategy. This included developing buyer personas and content strategies, before executing the programme via a series of blog posts, content offers, emailers, paid ads and more to drive web traffic and lead generation.
Within 6 months, we increased website visits by 1600%, leads by 750%, and drove over $3million in additional sales revenue, giving a return on investment (ROI) of over 50:1. The program was underpinned by evergreen content, so it continued to produce even more leads long after the initial campaign ended.