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Marketing and PR for Lab Equipment and Reagents

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How we help you market lab instruments and reagents


Create your marketing strategy

Whether you need market research, messaging and positioning support, content strategy development, or tactical marketing planning, our team has the expertise you need to help build a marketing strategy for your instruments or reagents business.


Increase market awareness

Our integrated team of marketers and PR pros can leverage media relations, social media marketing, paid advertising, trade shows, and more to boost company and product awareness, so that you are known and trusted by the wider market.


Generate more sales leads

We can help you generate more sales leads using an array of tactics and channels. We can also advise on which will perform best for you based on our previous experience working with a large number of instrument and reagent manufacturers.


Help sales close more deals

Working together, we can provide your sales team with the messaging, training and content they need to sell effectively. We can also develop nurturing workflows to automate a wide range of communications activities targeting prospects and customers.

Example clients we’ve worked with


What it's like to work with us

Watch the video to hear directly from one of  BioStrata's previous clients, Melanie Adams-Cioaba, as she discusses what it was like working with our team.

You can also read the full case study on how we worked together with NanoImaging Services to help stimulate  business growth through customer-centric content creation.


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Case study

Integrated marketing for Thermo Fisher Scientific



We’ve worked with a number of divisions within Thermo Fisher Scientific to leverage PR, content marketing and paid advertising to raise awareness, drive web traffic, and generate leads.


Our team has leveraged our experience working with large, global companies to support many of the divisions within the client’s business to deliver integrated marketing solutions across a wide range of tactics and channels, as well as produce content in an array of formats.


Over the years, we’ve partnered closely with the client’s internal team to deliver an ongoing stream of impactful media coverage, paid media support, and compelling content pieces that drive awareness, web traffic and leads.

Marketing Services for Lab Equipment and Reagent Companies

We’re a full-service, integrated marketing agency offering a wide range of services to help you reach your goals. Not sure which service is right for you? Contact us for a free consultation.

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Marketing your laboratory instruments, equipment & reagents

We have decades of experience working with companies large and small from across the globe. Contact us to explore how we might work together on your next marketing project.