---
title: BioStrata Marketing - Brand Awareness Case Study
description: Learn how we worked with Thermo Fisher Scientific to help the company maintain and grow its brand awareness using a range of marketing tactics.
---

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### Case study

# Increasing brand awareness for Thermo Fisher Scientific

![Thermo (1)](https://www.biostratamarketing.com/hs-fs/hubfs/Thermo%20(1).png?width=820&height=430&name=Thermo%20(1).png)

## The Challenge

Thermo Fisher Scientific’s Chromatography & Mass Spectrometry Division required an agency partner with the expertise needed to leverage earned and paid media activities to raise awareness of its 12 business units across a range of life science verticals.

 

## The Solution

BioStrata has partnered with the client for several years on a brand awareness program including media pitching, news releases, social media and content creation to help fuel an even wider range of channels. We’ve also supported the internal client team with paid media activities such as lead processing.

 

## The Results

Working together, the combined team were able to significantly improve results, including an ongoing stream of impactful media coverage across a range of outlets. Meanwhile, the paid media and wider content promotion programs have increased brand awareness and boosted the delivery of leads to the sales team.

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## Get started today

We can help you craft and execute a winning marketing plan. Get in touch with our team to get started today.

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