Thermo Fisher Scientific’s Chromatography & Mass Spectrometry Division required an agency partner with the expertise needed to leverage earned and paid media activities to raise awareness of its 12 business units across a range of life science verticals.
BioStrata has partnered with the client for several years on a brand awareness program including media pitching, news releases, social media and content creation to help fuel an even wider range of channels. We’ve also supported the internal client team with paid media activities such as lead processing.
Working together, the combined team were able to significantly improve results, including an ongoing stream of impactful media coverage across a range of outlets. Meanwhile, the paid media and wider content promotion programs have increased brand awareness and boosted the delivery of leads to the sales team.