ELRIG hosts high-quality events that bring together scientists and suppliers across academia and industry to discuss new innovations in drug discovery and development. Our remit was to support the team with a content and digital marketing program designed to increase attendance at ELRIG’s flagship event.
Built on a content marketing approach, we collaborated with the internal ELRIG team to develop and deliver a blogging programme promoted through a mix of social media, email marketing and SEO tactics. The goal was to increase traffic to the website, as well as boost delegate registrations.
Since ELRIG started working with BioStrata, total registrants for its Drug Discovery event have nearly doubled to over 1500. Meanwhile, web visits have increased by over 300% and the organisation's blog has become a well-known destination for insights into the world of drug development.