The Challenge
A leading global provider of life sciences sample management and analysis solutions was looking to boost lead generation for its new service offering – focusing on leads that were nearing the purchase phase. While the client managed channels such as paid social in-house, our remit was to plan and execute the paid trade media component of the program. Our goal was to deliver over 800 leads.
The Solution
To keep the campaign laser-focused, we advised the client to invest in a handful of publications that aligned well with their buyer personas and offered excellent value for money. We had confidence in these publications due to the great results they had generated for other clients in the past when targeting similar audiences.
The client's campaign was carefully designed and managed by our team, achieving deep penetration with the audience, yielding great results, and encouraging further awareness of the client’s brand and new service offering.
The Results
The campaign significantly surpassed our client's initial goal, and has generated nearly 1,000 leads to date. The campaign's cost per lead stands at around $60 per lead. This success highlights the value of our life science paid media services. It also further emphasises the power of the life science media for reaching niche audiences in our sector to generate high-quality leads for a low cost per lead.
