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Case study

Supporting a global CRO with email lead nurturing


The Challenge

A well-known and successful CRO had experienced great success generating leads and were keen to better leverage their marketing automation system (HubSpot) to nurture more of these leads into sales opportunities.


The Solution

Through a series of collaborative workshops, we worked with the client to improve contact database segmentation and build a series of customised lead nurturing email workflows designed to appeal to specific segments of the database.


The Results

The client used the new strategy to develop a series of emails designed to re-engage lapsed leads and move warm leads through the sales process. Early results saw a significant increase in lead engagement (e.g. increased email open rates, click rates etc.)

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