--- title: BioStrata Marketing - Paid Media Case Study description: Learn how we partnered with one of our clients to plan, execute and manage a paid media program to help support the launch of a new software product. --- [![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com) - Services ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) #### Access a service - [Strategy, research & planning ](https://www.biostratamarketing.com/services/strategy-planning/) - [Science writing & content creation ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/) - [Creative design ](https://www.biostratamarketing.com/services/creative-design/) - [Digital marketing ](https://www.biostratamarketing.com/services/digital-marketing/) - [Public relations ](https://www.biostratamarketing.com/services/public-relations/) - [Paid media & advertising ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising) #### Achieve a goal - [Brand awareness ](https://www.biostratamarketing.com/services/brand-awareness) - [Lead generation ](https://www.biostratamarketing.com/services/lead-generation) - [Lead nurturing ](https://www.biostratamarketing.com/services/lead-nurturing) - [Sales enablement ](https://www.biostratamarketing.com/services/sales-enablement) - [Inbound marketing ](https://www.biostratamarketing.com/inbound-marketing/) #### Complete a project - [Brand your company ](https://www.biostratamarketing.com/services/brand-your-company) - [Launch a new product ](https://www.biostratamarketing.com/services/launch-a-new-product) - [Develop a website ](https://www.biostratamarketing.com/services/develop-a-website) - [Tradeshow support ](https://www.biostratamarketing.com/services/tradeshow-support) - Sectors ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Biotech ](https://www.biostratamarketing.com/sectors/biotech-marketing-services) - [Contract Manufacturing ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services) - [Instruments, tools & reagents ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services) - [Clinical Diagnostics ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services) - [Informatics & Software ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services) - [Industry associations ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services) - [Contract Research ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services) - [Fine chemicals & APIs ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services) - [ About us ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/about-us/) - [ Case studies ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/case-studies) - Resources ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Blog ](https://www.biostratamarketing.com/blog) - [Guides, tools and templates ](https://www.biostratamarketing.com/resources) - [Marketing budget calculator ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget) - [Featured eBook: Strategy ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies) - [Featured eBook: SEO ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo) - [Featured webinar: AI ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar) ![Decorative shape](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Shapes/hero-logo-mark.svg) ### Case study # Driving leads and sales for a new software product ![Life science paid media case study comp 2-1-1](https://www.biostratamarketing.com/hs-fs/hubfs/Blend%202021/Pages/Services/Paid%20media%20page/Life%20science%20paid%20media%20case%20study%20comp%202-1-1.png?width=1075&height=571&name=Life%20science%20paid%20media%20case%20study%20comp%202-1-1.png) ## The Challenge One of our clients looked to BioStrata to help plan, execute and manage a [paid media program](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising) to help support the [launch of a new software product](https://www.biostratamarketing.com/services/launch-a-new-product) targeting audiences across Europe and North America. The onus was on finely targeting the right audience to generate high quality leads at an attractive cost-per-lead.   ## The Solution The BioStrata team created the messaging for the campaign. We also developed the ad creative and copy, as well as supporting materials including webinars, whitepapers, social posts and landing pages. This content (and other offers) were promoted across a range of digital channels, with BioStrata managing the trade media aspect of the campaign (banner ads, newsletter sponsorships, eBlasts and webinars).    ## The Results Working together with the client, we vastly exceeded the KPIs agreed for the program. From the trade media program alone, we generated nearly 1000 raw leads, of which over 300 went on to become sales qualified leads. From these leads, the client expected to generate over $2million in sales, delivering a return on ad spend of 30x and a return on marketing investment of over 20x (this includes both ad fees and BioStrata fees). ![Grey logo](https://www.biostratamarketing.com/hubfs/Blend%202021/Pages/Home/feature_image_logo_grey.svg) ## Get started today We can help you craft and execute a winning marketing plan. Get in touch with our team to get started today. [ Contact us ](https://www.biostratamarketing.com/contact-us/)