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Case study

Driving leads and sales for a new software product

Life science paid media case study comp 2-1-1

The Challenge

One of our clients looked to BioStrata to help plan, execute and manage a paid media program to help support the launch of a new software product targeting audiences across Europe and North America. The onus was on finely targeting the right audience to generate high quality leads at an attractive cost-per-lead.


The Solution

The BioStrata team created the messaging for the campaign. We also developed the ad creative and copy, as well as supporting materials including webinars, whitepapers, social posts and landing pages. This content (and other offers) were promoted across a range of digital channels, with BioStrata managing the trade media aspect of the campaign (banner ads, newsletter sponsorships, eBlasts and webinars). 


The Results

Working together with the client, we vastly exceeded the KPIs agreed for the program. From the trade media program alone, we generated nearly 1000 raw leads, of which over 300 went on to become sales qualified leads. From these leads, the client expected to generate over $2million in sales, delivering a return on ad spend of 30x and a return on marketing investment of over 20x (this includes both ad fees and BioStrata fees).

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