The Challenge
A major life science instrument manufacturer was planning to launch a new clinical analyzer, its biggest launch in over 5 years. Our team was entrusted to help deliver several elements of the launch plan, integrating with the client team to deliver an impactful, multichannel marketing program.
The Solution
The BioStrata team created and executed a media engagement plan around the launch that included: media pitching, press release distribution, social media posts, paid ad management, email marketing, media booth tours at events, and content production to underpin the program (e.g. whitepapers, blog posts, infographics etc.).
The Results
We achieved significant reach and exposure as part of the campaign, including 1.5 million social media impressions and over 100 pieces of media coverage in the life science trade media and beyond. Our emailers reached over 15,000 clinical scientists across Europe, with click-through rates as high as 10%.
