The Challenge
AnteoTech, a surface-management technology company, wanted to increase brand awareness in the life science space using public relations, as it was looking to secure a partner to support the commercialisation of its innovative COVID-19 antigen rapid test.
The Solution
BioStrata worked with AnteoTech to craft a press engagement strategy designed to secure targeted life science and business media coverage. Press releases, social posts and strategic media follow up were used to further amplify awareness and reach.
The Results
Several device manufacturers contacted AnteoTech as a direct result of seeing the news, and within 6 months an agreement was signed with a European partner to facilitate commercialisation and large-scale manufacturing of the test.
