AnteoTech, a surface-management technology company, wanted to increase brand awareness in the life science space using public relations, as it was looking to secure a partner to support the commercialisation of its innovative COVID-19 antigen rapid test.
BioStrata worked with AnteoTech to craft a press engagement strategy designed to secure targeted life science and business media coverage. Press releases, social posts and strategic media follow up were used to further amplify awareness and reach.
Several device manufacturers contacted AnteoTech as a direct result of seeing the news, and within 6 months an agreement was signed with a European partner to facilitate commercialisation and large-scale manufacturing of the test.
We can help you craft and execute a winning marketing plan. Get in touch with our team to get started today.