---
title: BioStrata Marketing - Public Relations Case Study
description: Learn how we helped Anteotech achieve its commercial goals by using public relations to raise its market profile.
---

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### Case study

# Helping AnteoTech secure a commercial partner through Public Relations

![anteotech-case-study](https://www.biostratamarketing.com/hs-fs/hubfs/Blend%202021/Pages/Services/PR/anteotech-case-study.jpg?width=1388&height=728&name=anteotech-case-study.jpg)

## The Challenge

AnteoTech, a surface-management technology company, wanted to increase brand awareness in the life science space using public relations, as it was looking to secure a partner to support the commercialisation of its innovative COVID-19 antigen rapid test.

 

## The Solution

BioStrata worked with AnteoTech to craft a press engagement strategy designed to secure targeted life science and business media coverage. Press releases, social posts and strategic media follow up were used to further amplify awareness and reach.

 

## The Results

Several device manufacturers contacted AnteoTech as a direct result of seeing the news, and within 6 months an agreement was signed with a European partner to facilitate commercialisation and large-scale manufacturing of the test.

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