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Case study

Using content to improve results through sales enablement


The Challenge

The client wanted to reposition its services in a crowded market, as well as arm the sales team with the information needed to help them effectively communicate this new messaging to prospects. BioStrata was engaged to develop new internal and external sales materials to better communicate the company’s solutions to every stakeholder.


The Solution

We conducted research and developed a detailed understanding of the current needs, goals, challenges, questions and objections of customers. This intel was used to produce a robust “sales battlecard” for training the internal sales team, which was later translated into a series of customer-facing sales brochures.


The Results

The sales team reported that it was now much easier to sell the company’s services using the intel in the battlecards. Thanks to a reenergized sales team armed with the best information and new sales tools, this program drove a 10x increase in the size of the sales pipeline.

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