The Challenge
Thermo Fisher engaged BioStrata to help ensure the consistent integration of public relations activities around trade shows for cross-business benefit, as well as maximizing the ROI from attending industry events.
The Solution
BioStrata supported key shows including SLAS, ASMS, AACC, Pittcon, EuroMedLab and others, creating an integrated public relations strategy that included key messaging and supporting materials. We also leveraged our industry relationships to secure media attendance at interviews, booth tours and press conferences.
The Results
Our team executed a range of activities to maximize the use of time, expertise and budgets, delivering a comprehensive and consistent story to the media, customers, prospects and other stakeholders (while also securing a wide array of coverage in the media).
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