Decorative shape

Case study

Creating a globally optimised website for PhoenixBio


The Challenge

PhoenixBio needed a new website to better communicate its ground-breaking humanized liver animal model & research services to an international audience in a more universally accessible way, with a fresh website design, SEO-optimised copy, improved user experience and clear calls to action.


The Solution

BioStrata worked with PhoenixBio to understand its audience, products, services and the global market to set the strategy and generate the copy for the website. We partnered with our long-term industry colleagues, Blend, to deliver the impactful design and build.


The Results

The new website has resulted in a x4 increase in the number of keywords ranking in the 1-5 positions on Google, and PhoenixBio can now track traffic and other key visitor data in real-time. The website can be seen directly at and is also now featured on the HubSpot Inspire Gallery.

Grey logo

Get started today

We can help you craft and execute a winning marketing plan. Get in touch with our team to get started today.