It's a good and timely question, especially as the interruption- and company-centric tactics of the past are losing their potency (cold email open rates are falling, banner ads are rarely clicked on etc.). Put simply, we need a new way forward if we are to attract more leads, prospects and customers.
So, what can we do? To help answer this question, we hosted a free marketing seminar in Cambridge (UK), where we explored how life science marketing has changed and how new approaches like inbound marketing are helping life science companies get amazing results. We also provided a proven framework for planning and delivering inbound programmes that generate leads and customers, regardless of which segment of the life science sector you work in.
All four sessions from the ELSM event (Evolution of Life Science Marketing) were recorded and the response from attendees on the day was that everyone in our industry should have access to this info (so we've provided free access to all of the videos below). We hope you'll find them interesting. Meanwhile, if you'd like to explore how inbound marketing could help you reach your marketing and sales targets, book a free inbound analysis call with our experts today.
You can watch the 14 minute video below. Alternatively, read our short blog summary here about the five inconvenient truths of life science marketing.
You can watch the 32 minute video below. Alternatively, read our short blog summary here about how life science companies can use inbound to get better results.
You can watch the 39 minute video below. Alternatively, read our short blog summary here about how to execute the perfect inbound marketing campaign.
You can watch the 35 minute video below. Alternatively, read our short blog summary to see the results of the Aptuit inbound marketing case study.