---
title: An intro to ChatGPT (and friends) - free on-demand webinar
description: In this webinar, we delve into the intricacies of generative AI and its impact on modern marketing strategies, with a specific focus on ChatGPT (and friends, including Bing, Bard and Anthropic).
image: https://www.biostratamarketing.com/hubfs/SAMPS%20webinar%20copy.png
---

[![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com)

- Services
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
  #### Access a service
  
    - [Strategy, research & planning
      
      
      
      ](https://www.biostratamarketing.com/services/strategy-planning/)
    - [Science writing & content creation
      
      
      
      ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/)
    - [Creative design
      
      
      
      ](https://www.biostratamarketing.com/services/creative-design/)
    - [Digital marketing
      
      
      
      ](https://www.biostratamarketing.com/services/digital-marketing/)
    - [Public relations
      
      
      
      ](https://www.biostratamarketing.com/services/public-relations/)
    - [Paid media & advertising
      
      
      
      ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising)
  
  
  #### Achieve a goal
  
    - [Brand awareness
      
      
      
      ](https://www.biostratamarketing.com/services/brand-awareness)
    - [Lead generation
      
      
      
      ](https://www.biostratamarketing.com/services/lead-generation)
    - [Lead nurturing 
      
      
      
      ](https://www.biostratamarketing.com/services/lead-nurturing)
    - [Sales enablement
      
      
      
      ](https://www.biostratamarketing.com/services/sales-enablement)
    - [Inbound marketing
      
      
      
      ](https://www.biostratamarketing.com/inbound-marketing/)
  
  
  #### Complete a project
  
    - [Brand your company
      
      
      
      ](https://www.biostratamarketing.com/services/brand-your-company)
    - [Launch a new product
      
      
      
      ](https://www.biostratamarketing.com/services/launch-a-new-product)
    - [Develop a website
      
      
      
      ](https://www.biostratamarketing.com/services/develop-a-website)
    - [Tradeshow support
      
      
      
      ](https://www.biostratamarketing.com/services/tradeshow-support)
- Sectors
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
    - [Biotech
      
      
      
      ](https://www.biostratamarketing.com/sectors/biotech-marketing-services)
    - [Contract Manufacturing
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services)
    - [Instruments, tools & reagents
      
      
      
      ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services)
    - [Clinical Diagnostics
      
      
      
      ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services)
    - [Informatics & Software
      
      
      
      ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services)
    - [Industry associations
      
      
      
      ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services)
    - [Contract Research
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services)
    - [Fine chemicals & APIs
      
      
      
      ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services)
- [ About us
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/about-us/)
- [ Case studies
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/case-studies)
- Resources
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
    - [Blog
      
      
      
      ](https://www.biostratamarketing.com/blog)
    - [Guides, tools and templates
      
      
      
      ](https://www.biostratamarketing.com/resources)
    - [Marketing budget calculator
      
      
      
      ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget)
    - [Featured eBook: Strategy
      
      
      
      ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies)
    - [Featured eBook: SEO
      
      
      
      ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo)
    - [Featured webinar: AI
      
      
      
      ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar)

![Decorative shape](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Shapes/hero-logo-mark.svg)

### Webinar

# An intro to ChatGPT (and friends)

Watch webinar

![SAMPS webinar copy](https://www.biostratamarketing.com/hs-fs/hubfs/SAMPS%20webinar%20copy.png?width=500&height=281&name=SAMPS%20webinar%20copy.png)

In the current digital landscape, marketers and businesses are navigating the ever-evolving world of artificial intelligence (AI) and language models. Understanding these technologies and leveraging them effectively is crucial to achieving robust marketing outcomes and maintaining a competitive edge.

In this short, insightful 30-minute webinar presented by our CEO Paul Avery at [SAMPS (Sales And Marketing Professionals in Science)](https://samps.org/) Europe 2023, we delve into the intricacies of generative AI and its impact on modern marketing strategies, with a specific focus on ChatGPT (and friends, including Bing, Bard and Anthropic).

Simply **fill out the form** to access the webinar. 

 

**Want to stay up-to-date with the world of AI marketing? **Our CEO and co-founder Paul has a weekly podcast with his industry colleague Martin Broadhurst called [Artificially Intelligent Marketing](https://rss.com/podcasts/artificiallyintelligentmarketing/). We’ve summarised [one of the latest episodes in this blog post](https://www.biostratamarketing.com/blog/the-artificially-intelligent-marketing-podcast-episode-9-eu-copyright-laws-code-interpreter-plugin-and-text-to-image-generation) where they discuss all the latest AI marketing news.

 