--- title: Alpha helix description: For our dose of Friday fun this week we investigate the alpha helix - do you think it ever gets a little arrogant? image: https://www.biostratamarketing.com/hs-fs/file-2610330918-png/blog-files/biostrata-science-memes_102.png --- [![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com) - Services ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) #### Access a service - [Strategy, research & planning ](https://www.biostratamarketing.com/services/strategy-planning/) - [Science writing & content creation ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/) - [Creative design ](https://www.biostratamarketing.com/services/creative-design/) - [Digital marketing ](https://www.biostratamarketing.com/services/digital-marketing/) - [Public relations ](https://www.biostratamarketing.com/services/public-relations/) - [Paid media & advertising ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising) #### Achieve a goal - [Brand awareness ](https://www.biostratamarketing.com/services/brand-awareness) - [Lead generation ](https://www.biostratamarketing.com/services/lead-generation) - [Lead nurturing ](https://www.biostratamarketing.com/services/lead-nurturing) - [Sales enablement ](https://www.biostratamarketing.com/services/sales-enablement) - [Inbound marketing ](https://www.biostratamarketing.com/inbound-marketing/) #### Complete a project - [Brand your company ](https://www.biostratamarketing.com/services/brand-your-company) - [Launch a new product ](https://www.biostratamarketing.com/services/launch-a-new-product) - [Develop a website ](https://www.biostratamarketing.com/services/develop-a-website) - [Tradeshow support ](https://www.biostratamarketing.com/services/tradeshow-support) - Sectors ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Biotech ](https://www.biostratamarketing.com/sectors/biotech-marketing-services) - [Contract Manufacturing ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services) - [Instruments, tools & reagents ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services) - [Clinical Diagnostics ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services) - [Informatics & Software ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services) - [Industry associations ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services) - [Contract Research ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services) - [Fine chemicals & APIs ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services) - [ About us ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/about-us/) - [ Case studies ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/case-studies) - Resources ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Blog ](https://www.biostratamarketing.com/blog) - [Guides, tools and templates ](https://www.biostratamarketing.com/resources) - [Marketing budget calculator ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget) - [Featured eBook: Strategy ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies) - [Featured eBook: SEO ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo) - [Featured webinar: AI ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar) ![shape](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/hero-logo-mark%20(1)-2.svg) # Alpha helix 17 October 2014| by [Paul Avery](https://www.biostratamarketing.com/blog/author/paul-avery) [Science](https://www.biostratamarketing.com/blog/topic/science) ![](https://www.biostratamarketing.com/hs-fs/file-2610330918-png/blog-files/biostrata-science-memes_102.png) [![arrow-left](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/nav-arrow-down.svg)back to blog](https://www.biostratamarketing.com/blog) Breathe in... 1, 2, 3... and exhale: the weekend is nearly upon you! Now, have you ever wondered (assuming you've anthropomorphised molecules, and let's be honest, who hasn't?) if the alpha helix ever gets a little to big for its molecular boots with such a commanding prefix? [![](https://www.biostratamarketing.com/hs-fs/file-2610330918-png/blog-files/biostrata-science-memes_102.png?width=1000&height=671&name=biostrata-science-memes_102.png)](https://www.biostratamarketing.com/hs-fs/file-2610330918-png/blog-files/biostrata-science-memes_102.png)   ### Successful communication Effectively communicating is all about building relationships, and the best way to do that is through content that educates, inspires, convinces or just entertains. If you’d like advice on engaging with your target audience, through meaningful case studies, whitepapers or even light-hearted imagery like this, why not [get in touch with us](https://biostratamarketing.com/contact-us/) and together we’ll help you to stand out from the crowd. [How do I connect with my audience?](https://biostratamarketing.com/contact-us) ## Related Posts [![Scientists on Standby Covid-19 portal](https://www.biostratamarketing.com/hubfs/image004-1.png) ### Scientists on Standby portal launched to support the recruitment of overflow resource for the testing of COVID-19 Clare Russell Science ](https://www.biostratamarketing.com/blog/scientists-on-standby-portal-launched-to-support-covid-19) [![](https://www.biostratamarketing.com/hubfs/shutterstock_568593238_resized%20for%20BioS%20blog.png) ### So much science, so little time (Winter 2020 edition). BioStrata Team Science ](https://www.biostratamarketing.com/blog/so-much-science-so-little-time-winter-2020-edition) [![shutterstock_image_edited for blog](https://www.biostratamarketing.com/hubfs/shutterstock_image_edited%20for%20blog.png) ### So much science, so little time (Autumn 2019 edition). Rachael Young Science ](https://www.biostratamarketing.com/blog/so-much-science-so-little-time-autumn-2019-edition) [![arrow-left](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/nav-arrow-down.svg)back to blog](https://www.biostratamarketing.com/blog) #### Sign up for our newsletter Subscribe #### Sign up for our newsletter ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Paul Avery", "url" : "https://www.biostratamarketing.com/blog/author/paul-avery" }, "datePublished" : "2014-10-17T12:15:53.000Z", "headline" : "Alpha helix", "image" : [ "https://www.biostratamarketing.com/hs-fs/file-2610330918-png/blog-files/biostrata-science-memes_102.png" ], "mainEntityOfPage" : { "@id" : "https://www.biostratamarketing.com/blog/geekery/alpha-helix", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.biostratamarketing.com/hubfs/social-suggested-images/BioStrata-Logo-e1395859629330-11.png" }, "name" : "BioStrata Ltd" } } ```