--- title: Family ties description: As we talk about the importance of family and community spirit, today on the launch of BioStrata, we wanted to highlight our relationship Chempetitive Group image: https://www.biostratamarketing.com/hs-fs/file-2613805109-jpg/blog-files/us-footprint-300x225.jpg --- [![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com) - Services ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) #### Access a service - [Strategy, research & planning ](https://www.biostratamarketing.com/services/strategy-planning/) - [Science writing & content creation ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/) - [Creative design ](https://www.biostratamarketing.com/services/creative-design/) - [Digital marketing ](https://www.biostratamarketing.com/services/digital-marketing/) - [Public relations ](https://www.biostratamarketing.com/services/public-relations/) - [Paid media & advertising ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising) #### Achieve a goal - [Brand awareness ](https://www.biostratamarketing.com/services/brand-awareness) - [Lead generation ](https://www.biostratamarketing.com/services/lead-generation) - [Lead nurturing ](https://www.biostratamarketing.com/services/lead-nurturing) - [Sales enablement ](https://www.biostratamarketing.com/services/sales-enablement) - [Inbound marketing ](https://www.biostratamarketing.com/inbound-marketing/) #### Complete a project - [Brand your company ](https://www.biostratamarketing.com/services/brand-your-company) - [Launch a new product ](https://www.biostratamarketing.com/services/launch-a-new-product) - [Develop a website ](https://www.biostratamarketing.com/services/develop-a-website) - [Tradeshow support ](https://www.biostratamarketing.com/services/tradeshow-support) - Sectors ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Biotech ](https://www.biostratamarketing.com/sectors/biotech-marketing-services) - [Contract Manufacturing ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services) - [Instruments, tools & reagents ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services) - [Clinical Diagnostics ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services) - [Informatics & Software ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services) - [Industry associations ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services) - [Contract Research ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services) - [Fine chemicals & APIs ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services) - [ About us ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/about-us/) - [ Case studies ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) ](https://www.biostratamarketing.com/case-studies) - Resources ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) - [Blog ](https://www.biostratamarketing.com/blog) - [Guides, tools and templates ](https://www.biostratamarketing.com/resources) - [Marketing budget calculator ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget) - [Featured eBook: Strategy ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies) - [Featured eBook: SEO ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo) - [Featured webinar: AI ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar) ![shape](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/hero-logo-mark%20(1)-2.svg) # Family ties 07 April 2014| by [Clare Russell](https://www.biostratamarketing.com/blog/author/clare-russell) [Marketing](https://www.biostratamarketing.com/blog/topic/marketing) ![](https://www.biostratamarketing.com/hs-fs/file-2613805109-jpg/blog-files/us-footprint-300x225.jpg) [![arrow-left](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/nav-arrow-down.svg)back to blog](https://www.biostratamarketing.com/blog) [![US footprint 300x225](https://www.biostratamarketing.com/hs-fs/file-2613805109-jpg/blog-files/us-footprint-300x225.jpg?width=300&height=225&name=us-footprint-300x225.jpg)](https://www.biostratamarketing.com/hs-fs/file-2613805109-jpg/blog-files/us-footprint-300x225.jpg) Strong relationships and collaboration drive our industry, both from a scientific discovery and business development perspective. Many of our clients invest heavily in attending events, holding seminars and actively engaging within the community. We are no different! The close, friendly nature of our industry means that connections that are made early on evolve into long standing working relationships across many years. It is a special community which we value being part of enormously. We love what we do and actively seek partners that share our passion to drive development, facilitate open discussion and enable collaboration. As part of this ongoing commitment, we hold dear our friendships and colleagues across the industry and as such invest significant time in building these communities via organisations such as the Life Science Network and by actively encouraging and supporting our clients to do the same within their specific communities. As we talk about the importance of family and community spirit, today on the launch of BioStrata, we wanted to highlight our ongoing relationship with our US partner Chempetitive Group, from which our team was born. Led by myself and co-founder, Dr Paul Avery, previously known to many of our contacts as the Managing Partners of Chempetitive Group Europe, BioStrata will operate as a dedicated partner to our US colleagues. With overlapping skill sets, complementary geographical foci, and a shared passion and commitment for delivering results, the two companies will continue to provide smart and strategic marketing communications across our portfolio of clients and work together to build and develop the Life Science Network. We look forward to continuing our work in collaboration with our friends and colleagues and invite you to visit our partner page to find out more about our other networks and activities. ## Related Posts [![Dark social in life sciences marketing](https://www.biostratamarketing.com/hubfs/Dark%20social%20%281%29.png) ### Unlocking dark social: An underexplored tool for demand generation in the life sciences Clare Russell Marketing ](https://www.biostratamarketing.com/blog/unlocking-dark-social-an-underexplored-tool-for-demand-generation-in-the-life-sciences) [![Life science SEO agency](https://www.biostratamarketing.com/hubfs/SEO%20agency%20blog.png) ### A guide to choosing the best life science SEO agency Paul Avery Marketing ](https://www.biostratamarketing.com/blog/a-guide-to-choosing-the-best-life-science-seo-agency) [![Stretch your life science marketing budget](https://www.biostratamarketing.com/hubfs/Budget%20blog.png) ### 11 proven ways to stretch your life science marketing budget to achieve more with less Paul Avery Marketing ](https://www.biostratamarketing.com/blog/11-proven-ways-to-stretch-your-life-science-marketing-budget-to-achieve-more-with-less) [![arrow-left](https://www.biostratamarketing.com/hubfs/Blend%202021/Blog/nav-arrow-down.svg)back to blog](https://www.biostratamarketing.com/blog) #### Sign up for our newsletter Subscribe #### Sign up for our newsletter ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Clare Russell", "url" : "https://www.biostratamarketing.com/blog/author/clare-russell" }, "datePublished" : "2014-04-07T09:00:31.000Z", "headline" : "Family ties", "image" : [ "https://www.biostratamarketing.com/hs-fs/file-2613805109-jpg/blog-files/us-footprint-300x225.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.biostratamarketing.com/blog/science-marketing/family-ties", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.biostratamarketing.com/hubfs/social-suggested-images/BioStrata-Logo-e1395859629330-11.png" }, "name" : "BioStrata Ltd" } } ```